Posts under the Topic:
Philosophy & Ethics
A social change has taken place and is being reflected in the buying behavior of customers. Today’s hot societal issues are climate change, sustainability, equality, and diversity. Companies that ignore or even resist these topics are being met with opposition. A purchasing decision is often determined by
the product quality and transparency of the value chain,
the credibility, and
the environmental and social responsibility
of a company and thus its entire corporate philosophy. Against the backdrop of this transformation, the customer journey needs to be rethought.
Purpose and attitude
When it comes to customers deciding on a product, brand, or ...
Insight Out: Bold Marketing at Everdrop with David Löwe
David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his marketing philosophy in our interview. He reveals the role played by bold marketing in communicating a sustainable vision to both early adopters and the wider public.
2 days ago
3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
30.07.2025
DMEXCO CMO Summit 2025: Bold Brands & Future-Focused Strategies
AI as a co-pilot, data-driven decisions, content on demand: The CMO Summit at DMEXCO 2025 brings together the brightest minds in digital marketing – CMOs who translate visions into concrete, future-focused strategies.
23.07.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
26.06.2025
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
30.05.2025
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
28.05.2025
Dark Patterns: Marketing Gets a Stricter Legal Framework
The ban on dark patterns aims to put a stop to problematic marketing practices. We reveal what’s still allowed – and where you need to tread carefully.
28.04.2025
Study proves: Positive advertising environments enhance ad impact
Verena Gründel, host of DMEXCO, discusses a recent study on the impact of positive advertising environments.
Latest Stories
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
05.03.2025