Posts under the Topic:
Philosophy & Ethics
A social change has taken place and is being reflected in the buying behavior of customers. Today’s hot societal issues are climate change, sustainability, equality, and diversity. Companies that ignore or even resist these topics are being met with opposition. A purchasing decision is often determined by
the product quality and transparency of the value chain,
the credibility, and
the environmental and social responsibility
of a company and thus its entire corporate philosophy. Against the backdrop of this transformation, the customer journey needs to be rethought.
Purpose and attitude
When it comes to customers deciding on a product, brand, or ...
H2H marketing in the age of AI
Processes are being automated; efficiency and data analysis are reaching new heights. But one thing is clear: Authenticity and human connection are more important than ever before in the age of AI. Human-to-human (H2H) marketing has a crucial role to play in this.
14.01.2025
Meta and the Moral Dilemma: Are Advertisers Ready to Leave?
Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.
Green loyalty: how sustainability can boost customer retention
Sustainable business concepts for long-term loyalty. Read on to discover how companies can use sustainability to strengthen brand loyalty among their customers.
04.12.2024
AI humans study: consumers open to innovation
The WongDoody agency and Professor Stephen Schuster presented a fascinating study about AI humans at #DMEXCO24. We caught up with Bianca Mack from WongDoody to find out how people responded to the study and what results she found surprising.
Green marketing helps companies to flourish in niches
As a company operating in a niche market, you can leverage the advantages of your business model to establish sustainability as an authentic USP. But how can you implement green marketing effectively?
25.11.2024
Diversity, equity, and inclusion: Is the ad industry a trailblazer?
DEI stands for diversity, equity, and inclusion – three terms that should shape the marketing world, both internally and externally. But what’s really happening with equal opportunities? And what’s being done to move things forward?
18.06.2024
3 key steps for better AI in Europe
Expert Jan Oetjen, CEO of WEB.DE and GMX, proposes three steps policymakers must take to improve AI in Europe.
19.09.2023