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Food & Health

Food & health is one of the many sectors that are being increasingly digitalized in every imaginable aspect. And it’s not just the coronavirus crisis that has gotten people thinking about the topic. The demand for a healthy lifestyle, easier exchange of their own health data, and healthcare reforms are paving the way for digital solutions that are already supporting many people in their everyday lives.  Trend: using your smartphone to optimize your health Your smartphone pings to clearly tell you that you’ve only had 0.5 liters of fluids today and it’s time to drink a glass of water. Apps designed to optimize our physical and mental wellbeing have really boomed in recent years. Whether fasting timers, guided meditation sessio...
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How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.
mADizin: The Future of Personalized Healthcare Communication
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
DMEXCO Column: The Website as a Model of the Past?
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
Digital healthcare: What is the status quo?
How digital is the healthcare industry in 2024? A recent study conducted by McKinsey explores the current state of affairs and compares Germany with the rest of the world.
AI in the digital health sector – a robot revolution?
There’s no doubt about it: artificial intelligence is quickly gaining momentum. Some industries are actually undergoing a complete transformation at warp speed. We give you a quick overview of where AI is at in the digital health sector.
Maximum transparency: blockchain in the food industry
The blockchain principle is one of the major digital innovations of our time. And it really does have revolutionary potential – for example in the food industry, where it can improve transparency, increase safety, and open new doors.
Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!