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Entrepreneurship

Responsible-minded, creative, and innovative – entrepreneurs are the world changers of the modern age. But what exactly is an entrepreneur? In its traditional sense, entrepreneurship means doing business, so an entrepreneur is essentially a businessperson. However, this explanation isn’t entirely accurate. There is a fine yet decisive difference between a simple businessperson and an entrepreneur. Decades ago, economist Joseph Schumpeter, who coined the term entrepreneurship, already argued that entrepreneurs are not just founders, but also innovators and visionaries – and thus important cornerstones of transformation. Entrepreneurs: trendsetters and role models Entrepreneurship pursues one goal above all: to make an impact. For the visionari...
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DMEXCO 2025: Start-ups in the Spotlight
The Start-up Area at DMEXCO 2025 puts founders in the spotlight. Top newcomers with high growth potential create the ideal platform for showcasing ideas.
Don’t Miss These Top Female Speakers at DMEXCO 2025
DMEXCO 2025 will see a whole host of women bring their expertise to the stage. You can look forward to hearing these speakers and their exciting perspectives on topics such as female leadership, community building, female reach and zero UI.
What Not to Miss at DMEXCO 2025: Event Highlights
DMEXCO 2025 has a ton of exciting highlights in store for you. Get ready for insights into top topics such as the AI revolution, modern payment solutions, social media marketing, entrepreneurship in turbulent times – and more!
Insight Out: Ad Alliance CMO on Media Diversity, Adverts & Values
What does bold marketing mean in practice? For Lars-Eric Mann, it’s all about motivation, dedication and assertiveness. In our interview, the Ad Alliance CMO explains how this plays out in his day-to-day work.
Insight Out: Bold Marketing at Everdrop with David Löwe
David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his marketing philosophy in our interview. He reveals the role played by bold marketing in communicating a sustainable vision to both early adopters and the wider public.
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
What can marketing pros learn from the Dubai chocolate craze?
The success of this sweet food craze isn’t simply down to luck – it’s a testament to the work of all the marketers involved. Our case study reveals the valuable insights marketing professionals can pick up from the hype surrounding Dubai chocolate.