Posts under the Topic:
Entrepreneurship
Responsible-minded, creative, and innovative – entrepreneurs are the world changers of the modern age. But what exactly is an entrepreneur? In its traditional sense, entrepreneurship means doing business, so an entrepreneur is essentially a businessperson. However, this explanation isn’t entirely accurate. There is a fine yet decisive difference between a simple businessperson and an entrepreneur. Decades ago, economist Joseph Schumpeter, who coined the term entrepreneurship, already argued that entrepreneurs are not just founders, but also innovators and visionaries – and thus important cornerstones of transformation.
Entrepreneurs: trendsetters and role models
Entrepreneurship pursues one goal above all: to make an impact. For the visionari...
What can marketing pros learn from the Dubai chocolate craze?
The success of this sweet food craze isn’t simply down to luck – it’s a testam…
20.12.2024
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited p…
30.08.2024
German Digital Award: calling all digital transformation stars
The German Digital Award (DDA) recognizes outstanding digital compani…
01.03.2024
Farewell to Germany as an innovation hub?
The number of new startups has been in sharp decline recently. Is Germany’s st…
23.02.2023
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to cr…
Delivery services – from lockdown boom to here to stay?
Although many restaurants are open again, the boom in delivery services lik…
21.03.2022
Alpakas – a green delivery service?
The grocery delivery service Alpakas has sustainability at the heart of its concept – t…
16.03.2022
Latest Stories
Five effective teambuilding tips for your company
The pandemic and the shift to remote working mean that many people are st…
08.11.2021
Female managers – women power to overcome a crisis
Recent studies show that women prosper in their roles – especially in ti…
15.09.2021