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Artificial Intelligence

Artificial intelligence, or AI for short, is probably the most disruptive technology right now. It has the potential to completely shake up virtually every internal and external process in all business areas and across almost all industries. In fact, for a while now, the groundbreaking technology has been rapidly pushing ahead with a transformation process that is disruptive on many levels. So it’s no wonder that AI is the main trending topic for global technological development and the digital economy. Our stories, podcasts, and guides deliver valuable insights into various aspects of this fascinating and multifaceted field. Welcome to the future! AI as a disruptive technology Carsten Ra...
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The Customer Experience: Balancing AI and Empathy
The modern AI-powered customer experience (CX) is shaped by automation and data-driven optimization. However, trust is not built with algorithms, but with empathy, creativity, and credibility. Companies are also clearly aware of this tension.
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
Insight Out: A Conversation with ROSSMANN’s Head of Marketing, Petra Czora
Courage, clarity, and measurable impact: Petra Czora, Head of Marketing at ROSSMANN, explains how a fully digital loyalty card became a key driver of success, how POS staging enhances customer experiences, and how she recognizes real transformation.
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
NXTGEN Agency Summit 2025: Recapping the Stage of the Future
A DMEXCO column by Paulina Schumann and Timo Sander on the highlights of the NXTGEN Agency Summit 2025 at this year's DMEXCO.
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
10 Key Lessons Learned at DMEXCO 2025
What can marketers take away from two days brimming with ideas, discussions and record-breaking figures? Our guide summarizes the key trends and lessons shared at DMEXCO 2025.
SMARTIES Awards 2025: What really matters to the jury
On December 3, the SMARTIES DACH Awards will be presented. In an exclusive interview, jury chairs Giuseppe Fiordispina, CMO of Cupra, and Iskra Velichkova, CMO of PayPal, reveal what they pay special attention to in the submissions.
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
Summits at DMEXCO 2025: The Future Needs a Bold Stage
Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.