Insight Out: A Conversation with ROSSMANN’s Head of Marketing, Petra Czora
Courage, clarity, and measurable impact: Petra Czora, Head of Marketing at ROSSMANN, explains how a fully digital loyalty card became a key driver of success, how POS staging enhances customer experiences, and how she recognizes real transformation.
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
DMEXCO Podcast: How Mutti Wins Globally with Local DNA
Mutti doubled its international business in five years. CMO Rafael Narvaez shares how boldness, premium quality, and local adaptation drive the brand’s success in 100+ countries.
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
Why OOH is an exciting addition to B2B marketing
A DMEXCO column by Robin Heintze, Managing Director of morefire, on the underestimated potential of OOH.
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