1 day ago
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
DMEXCO Podcast: Jennifer Treiber-Ruckenbrod (MINI) on Innovation Culture
In the DMEXCO Podcast, MINI CMO Jennifer Treiber-Ruckenbrod talks with host Verena Gründel about bold decisions and why MINI is the cheekiest and most rebellious brand in the group.
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
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