Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
NXTGEN Agency Summit 2025: Recapping the Stage of the Future
A DMEXCO column by Paulina Schumann and Timo Sander on the highlights of the NXTGEN Agency Summit 2025 at this year's DMEXCO.
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
19.09.2025
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
17.09.2025
Packed halls, fresh ideas, and a motto that set the tone: Be Bold. Move Forward. DMEXCO 2025 kicked off with gripping keynotes, inspiring panels, and plenty of networking power.
10.09.2025
The World of Commerce unites the core elements of the digital economy: from payment solutions & social commerce to shop technologies & sustainability. For two days, Cologne will be the hub for all those keen to rethink commerce & drive its success.
09.09.2025
Interested in the future of media and advertising? Then don’t miss the World of Media at DMEXCO 2025. Streaming, retail media, OOH, audio: This is where you’ll find the platforms, formats and partners shaping the digital media landscape.
