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OOH

OOH is the abbreviation for “out of home” and encompasses all forms of outdoor advertising, in other words advertising media in a public space, such as: billboards, city light posters, advertising columns, ambient advertising, and transport advertising. OOH advertising makes up around six percent of the total advertising market. The proportion of digital outdoor advertising (digital out of home, or DOOH for short) in the outdoor advertising market is experiencing strong growth, already accounting for more than 15 percent and being hailed by many as the next big thing in outdoor advertising. Digital out of home – up close and...
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