Posts under the Topic:
Consumers
Whether in brick-and-mortar retail or e-commerce, customers are at the heart of all marketing efforts. The challenge: consumers are more critical these days than ever before. A big brand name and explicit advertising messages are therefore not enough to retain customers in the long term. Instead, values such as transparency, trust, and authenticity as well as the quality of the customer experience determine whether a company will succeed or fail when addressing its customers.
Creating personas in marketing
But who exactly are the consumers? To develop a promising product and marketing strategy, you first need to define the target group you want to reach. A strategy that just randomly targets ...
Insight Out: Bold Marketing at Everdrop with David Löwe
David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his marketing philosophy in our interview. He reveals the role played by bold marketing in communicating a sustainable vision to both early adopters and the wider public.
2 days ago
Top 10 Reasons to Attend Major Marketing Networking Event DMEXCO
Want to go to DMEXCO, but your colleagues still have doubts? Here are our top 10 reasons why visiting the leading marketing networking event is more than just worthwhile – and how you can use these strong arguments to get the go-ahead to attend.
01.08.2025
Insight Out: Marketing at Rügenwalder Mühle by CMO Steffen Zeller
What does bold marketing with substance mean? Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, talks about strategic transformation, measurable success, and why innovation never works without consumer insight.
28.07.2025
AI Sales Assistants in E-Commerce: Top Performers, 24/7
Long gone are the days when chatbots were just digital providers of answers to FAQs. Today, AI sales assistants have real skills that can benefit your e-commerce business! Learn more about these scalable top performers that work around the clock!
30.06.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
26.06.2025
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
28.05.2025
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
19.05.2025
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
15.05.2025
Latest Stories
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
24.04.2025