Posts under the Topic:
Consumers
Whether in brick-and-mortar retail or e-commerce, customers are at the heart of all marketing efforts. The challenge: consumers are more critical these days than ever before. A big brand name and explicit advertising messages are therefore not enough to retain customers in the long term. Instead, values such as transparency, trust, and authenticity as well as the quality of the customer experience determine whether a company will succeed or fail when addressing its customers.
Creating personas in marketing
But who exactly are the consumers? To develop a promising product and marketing strategy, you first need to define the target group you want to reach. A strategy that just randomly targets ...
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
1 hour ago
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
19.05.2025
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
15.05.2025
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
24.04.2025
Nostalgia Marketing: Why Retro Works
The nostalgia vibe is not just a passing fad – retro will never go out of fashion. It evokes comforting feelings and the idea that things were somehow better back then. But why is it so powerful? And how can you harness it in your marketing?
15.04.2025
Earth Day: Marketing with a Green Message
Earth Day takes place every year on April 22. Many companies use the opportunity to raise awareness of human-driven environmental destruction and climate change. Find out more about the initiative and how to make your Earth Day marketing authentic.
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promotion. Retail media is driving innovation in this area, but AI is also expanding the possibilities for point-of-sale marketing.
26.03.2025
Latest Stories
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen time, brands need to rethink their approach. This is where mindful marketing comes in: How can businesses communicate their messages thoughtfully and effectively without overwhelming their audience?
20.03.2025
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.
19.03.2025