Posts under the Topic:

Leadership

Shaping the future through a visionary leadership style, charisma and a convincing demeanor – the concept of leadership is in demand in companies. Leaders are characterized by courageous and intelligent leadership and, with their fresh ideas, are able to inspire employees to realize the company’s vision. Although leadership is also required in management, the two fields can be clearly distinguished from one another. “The only definition of a leader is someone who has followers.” (Peter Drucker) Management covers the organizational tasks that go hand in hand with the manager role in the form of administration. Leadership is characterized above all by the interaction between the leader and follower. It is about conveying character traits, situation-dependent behavior and values...
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Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!