Posts under the Topic:
Leadership
Shaping the future through a visionary leadership style, charisma and a convincing demeanor – the concept of leadership is in demand in companies. Leaders are characterized by courageous and intelligent leadership and, with their fresh ideas, are able to inspire employees to realize the company’s vision. Although leadership is also required in management, the two fields can be clearly distinguished from one another.
“The only definition of a leader is someone who has followers.” (Peter Drucker)
Management covers the organizational tasks that go hand in hand with the manager role in the form of administration. Leadership is characterized above all by the interaction between the leader and follower. It is about conveying character traits, situation-dependent behavior and values...
Insight Out: Marketing at Rügenwalder Mühle by CMO Steffen Zeller
What does bold marketing with substance mean? Steffen Zeller, Rüge…
4 hours ago
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand wit…
30.05.2025
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects fro…
22.05.2025
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
04.02.2025
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited p…
30.08.2024