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E-Commerce

E-commerce professionals and marketers will find the latest e-commerce news, analyses, and trends in our stories, which cover everything from personalization and omnichannel strategies to shop systems. E-commerce – an area full of potential E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online retail is increasingly outstripping brick-and-mortar retail. In addition to the major core industries, segments such as health and wellness, FMCG (fast-moving consumer goods), and hobbies and leisure are catching up. That means big opportunities for retailers and brands if they target the right cons...
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November 29: This is when your Black Friday marketing pays off!
Get your Black Friday campaign ideas set for the homestretch with our 8 tips as you prepare for the world’s biggest e-commerce day on November 29! Read our guide and find out how to apply Black Friday social commerce to your business.
Retail media trends in 2025: expert insights from #DMEXCO24
The experts at DMEXCO 2024 agreed: retail media is essential and campaigns are becoming increasingly professional and diversified. Get an overview here of the most important retail media developments!
Tech trends of 2025: findings from DMEXCO 2024
The players in the digital tech scene met at #DMEXCO24 to discuss what’s new. A number of tech trends for 2025 already emerged. Learn more here – and re-watch via the VOD links.
The Internet of Things: your marketing at the heart of the action
Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.
The e-commerce trends set to define 2025
Which e-commerce trends will shape the coming year? Industry experts came together to discuss the future of online retail at DMEXCO 2024.
DMEXCO 2024: these agency highlights await you
Want to know what’s driving the agency scene? Then don’t miss these agency highlights at DMEXCO 2024 on September 18 & 19 in Cologne!*
Accessibility Act: What you need to know now!
Breaking down barriers and enabling access for all: This is the basis of the Accessibility Act. The experts at SKW Schwarz reveal what this means for your website, your online store, and your products in this free whitepaper (only in German).
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
Predictive CLV: how to optimize your ROI
Time to stop looking into your crystal ball – the predictive customer lifetime value (CLV) lets you really get to know your customers and what they want. But how can you effectively leverage your data? And how does a CLV prediction work?
Retail media is the way forward
A guest article by Corinna Hohenleitner, Vice President of the BVDW, and Irina Schmitz, Senior Program Manager at the BVDW.