Posts under the Topic:

E-Commerce

E-commerce professionals and marketers will find the latest e-commerce news, analyses, and trends in our stories, which cover everything from personalization and omnichannel strategies to shop systems. E-commerce – an area full of potential E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online retail is increasingly outstripping brick-and-mortar retail. In addition to the major core industries, segments such as health and wellness, FMCG (fast-moving consumer goods), and hobbies and leisure are catching up. That means big opportunities for retailers and brands if they target the right cons...
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DMEXCO CMO Summit 2025: Bold Brands & Future-Focused Strategies
AI as a co-pilot, data-driven decisions, content on demand: The CMO Summit…
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of lon…
AI Sales Assistants in E-Commerce: Top Performers, 24/7
Long gone are the days when chatbots were just digital providers of answers t…
Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bu…
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Sho…
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embrac…
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promoti…
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That d…
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While in…