Posts under the Topic:

E-Commerce

E-commerce professionals and marketers will find the latest e-commerce news, analyses, and trends in our stories, which cover everything from personalization and omnichannel strategies to shop systems. E-commerce – an area full of potential E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online retail is increasingly outstripping brick-and-mortar retail. In addition to the major core industries, segments such as health and wellness, FMCG (fast-moving consumer goods), and hobbies and leisure are catching up. That means big opportunities for retailers and brands if they target the right cons...
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Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promotion. Retail media is driving innovation in this area, but AI is also expanding the possibilities for point-of-sale marketing.
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
Update: the 4 leading ecommerce trends of 2025
Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.