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Direct Marketing

Direct marketing covers all campaigns and activities that are intended to directly address the user. Unlike mass advertising, where the aim is to reach as many people as possible, direct marketing is all about tapping into specific target groups and markets. In this context, personalization is an important tool for brands to unlock the full potential of direct marketing. In recent years and over the course of digitalization, personalized content has picked up speed, constantly presenting brands with new ways of optimizing the customer journey and boosting customer retention.  The strengths of direct marketing Whether to acquire new customers or increase your retention rate, customizing ...
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Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest desires, values and interests. Does that sound like science fiction? It’s not! Psychographic segmentation is the game changer in modern marketing.
Predictive CLV: how to optimize your ROI
Time to stop looking into your crystal ball – the predictive customer lifetime value (CLV) lets you really get to know your customers and what they want. But how can you effectively leverage your data? And how does a CLV prediction work?
Gamification in email marketing: CTR boost for your outbox
Challenge accepted? Level up your business with gamification in email marketing! Our story explores how fun elements can increase your click-through rate and what psychological mechanisms are at play. We also share 5 practical tips as bonus points!
5 tips to boost your reach on social media
Read here how to take your reach to the next level on social media and achieve your communication goals.
Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?