Posts under the Topic:
Data & analytics
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
08.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
18.02.2019
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
23.01.2019
AI Ethics II: Why we need quality control
Artificial intelligence doesn't make mistakes, but that can be a big problem.
26.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
08.11.2018
Seek and find: The perfect SEO strategy
Google is forever changing its ranking algorithms. Companies need to be equipped for this.
17.09.2018
SEO in content marketing: Of pillars and clusters
Keywords have served their time as the sole guideline. It is now about being the authority on a topic.
11.09.2018
GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.
11.09.2018
Technology and transparency – The interplay of data, media & creation
Mark Grether, CEO at Sizmek, talks with Alex Wunschel. (German only)