Posts under the Topic:
Data & analytics
2 days ago
Want bug-free software? Crowdtesting is the answer
Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.
12.11.2019
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.
08.11.2019
Data to me! – how brands can emancipate themselves with regard to data technology
Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.
25.10.2019
The top 5 challenges for marketeers today
A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.
22.08.2019
Pippa Scaife (CNN) on Carrying the Legacy Forward – How Traditional Publishers are Evolving
In our Podcast Pippa Scaife reveals insights from CNN and Great Big Story.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
08.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
18.02.2019
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
23.01.2019
AI Ethics II: Why we need quality control
Artificial intelligence doesn't make mistakes, but that can be a big problem.