Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.

The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.

Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.

AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.

When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.

From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.

Artificial intelligence doesn't make mistakes, but that can be a big problem.