Posts under the Topic:
Data & analytics
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
08.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
18.02.2019
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
23.01.2019
AI Ethics II: Why we need quality control
Artificial intelligence doesn't make mistakes, but that can be a big problem.
26.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
11.09.2018
GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.
11.09.2018
Technology and transparency – The interplay of data, media & creation
Mark Grether, CEO at Sizmek, talks with Alex Wunschel. (German only)
06.09.2018
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
06.09.2018
Mobile data – and its added value for marketing
Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.