Data & analytics

The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.

In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.

Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.

From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.

The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.

Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.