Posts under the Topic:
Business
Agency Trends for 2027: Key Insights from DMEXCO 2026
“What are agencies for?” Kristian Meinken, CEO of pilot Group, asked at DMEXCO 2026. The more routine work AI takes over, the more urgent the question becomes. The key agency trends for 2027 reveal where agencies will create value in the future.
2 hours ago
Tech Trends for 2027: Key Insights from DMEXCO 2026
AI is becoming a core part of business infrastructure, AI agents are emerging as the new players in commerce, and data will prove critical to success – at DMEXCO 2026, experts discussed the tech trends set to define 2027. Here are our top five!
Media Trends for 2027: Key Insights from DMEXCO 2026
Retail media is breaking out of its silo, AI is taking on more and more tasks, and even the value of an impression is now up for debate. At DMEXCO 2026, the industry discussed which media trends will shape the coming year.
13.10.2026
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
Digital Marketing Masterclasses: Deep Dives at DMEXCO 2026
From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.
09.09.2026
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
Gamescom 2026: That’s Energy in a League of Its Own.
Commentary by Verena Gründel: More than 350,000 people, powerful communities, and a growing market. Gamescom 2026 shows why gaming is becoming one of marketing's most exciting creative playgrounds.
