Posts under the Topic:
Business
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
1 day ago
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
19.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
17.02.2026
Why Good UX Design Is an Essential Driver of Business Growth
Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.
16.02.2026
Performance Marketing KPIs under Growth Pressure
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
13.02.2026
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
09.02.2026
2026 Marketing Trends: These 4 Topics Will Dominate the Industry
What are the key marketing trends for 2026? Our survey of experts shows that four topic clusters will shape the industry this year. To find out what they are, get our guide.
08.01.2026
Insight Out: Premium Branding at Rituals Cosmetics
Rituals is one of the leading cosmetics brands on the market. Anna Pütz, as Head of Marketing DACH, is a key force behind this success. She explains the values and beliefs that shape marketing at Rituals and the brand’s strong focus on premium branding.
07.01.2026
Empathetic Marketing: Why We Need People to Control AI
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
18.12.2025
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
09.12.2025
