Posts under the Topic:
Business
Deterministic IDs: What Will They Take to Break Through?
The open internet is becoming increasingly interconnected through deterministic IDs. Verena Gründel shares her take on what needs to happen next to turn this potential into reality.
World of Agencies: AI in Marketing Puts Agencies at a Crossroads
How can agencies leverage AI in marketing to remain indispensable? To gather strategic insights and find out answers to the most pressing questions in digital marketing from leading agencies, head to the World of Agencies at DMEXCO 2026.
22 hours ago
Social Media Schau: Episode 17 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
World 🟦🔴 OF 🟦🔴 Commerce : The Hot Spot for Digital Commerce
AI is influencing product recommendations, retail media is emerging as a growth driver, and the boundaries between commerce and other disciplines are becoming blurred: The World 🟦🔴 OF 🟦🔴 Commerce at DMEXCO provides an urgently needed discussion forum.
3 days ago
I’m in a toxic relationship. With my Garmin Forerunner.
Other sports watches cheer you on. Garmin tells you there's still room to improve. Why this "tough love" has become a surprisingly powerful brand strategy.
AI Disclosure Requirements: The Question You Need to Ask Now
“Do we need to label this?” – if this question weren’t on marketers’ minds before, it certainly is now! A new AI disclosure obligation came into force in the EU on August 2, 2026. Find out some answers in our guide.
Media Literacy in the Age of AI
Verena Gründel comments on a symbolic case of missing media literacy.
How to Optimize Your LinkedIn Presence for AI
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
From the Attention Economy to the Trust Economy
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
