Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
Hyper-personalization fuels the fires of the digital economy
The possibilities offered by hyper-personalization have the potential to fundamentally change the digital economy. When the focus is on the opportunities opened up by technological advances, the gap between the digital experiences of companies and customers can be significantly narrowed.
Dirk Freytag, President of the German Association for the Digital Economy (BVDW), also calls for an optimistic approach to the possibilities afforded by hyper-personalization:
“The personalization study carried out by the BVDW in collaboration with Kantar Media shows that personalization is an everyday reality in the digital world. It increases relevance and convenience. Today, people expect personalized services – and, in return, they are open with their data. These expectations will only grow stronger as artificial intelligence is more widely used. That’s why there needs to be scope for personalized offers and services. While the findings put wind in the sails of the digital economy, they pose a challenge for policymakers. Rather than seeking to introduce regulations that are out of touch with the reality of people’s lives, they must establish frameworks that are geared toward opportunities.”
MCP, UCP and more: New interfaces between AI agents and online stores
If you want to join the conversation about hyper-personalization, there are various developments and tech terms you need to familiarize yourself with. But don’t worry! Our guide tackles the following key questions, and more:
- What’s the difference between personalization and hyper-personalization?
- What is the Model Context Protocol (MCP), and what role does it play in hyper-personalization?
- What is the Universal Commerce Protocol (UCP), and how is it changing ecommerce?
Find out all the answers in our guide to hyper-personalization.
