Agency strategy in 2025: DMEXCO reveals the trends
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
Digital creativity – a top trend with a dedicated summit
DMEXCO co-hosted the Creativity Summit this year with the German Digital Award (DDA) and the German Association for the Digital Economy (BVDW). This illustrated once again the importance of creativity in marketing and communication – and that artificial intelligence cannot replace human ingenuity, but may well take it to new heights. A range of sessions on the topic of digital creativity were held as part of the summit, including:
Panel: “The State of Digital Creativity”
Robert Andersen (Jung von Matt), Dora Osinde (Ogilvy Group Germany), Marjorieth Sanmartin (Philipp und Keuntje. fischerAppelt), Jack Smyth (Jellyfish), Peer Wörpel (la red), and Alissa Rabe (Google) took stock of the current state of digital creativity in this panel discussion. Catch up on their insights on DMEXCO’s video-on-demand platform and take your agency further.
Panel: “How Digital Creativity drives Brand Success”
In this panel, Davide Colla (150UP), Giuseppe Fiordispina (CUPRA/SEAT Germany), Francesca Lange (Fritz-Kola), and Aissu Diallo (Butter.) addressed how digital creativity can be used to drive brand success. Check out their discussion and strengthen your brand as well.
Panel: “Brand AI Strategy & Next wave of tech creativity: the shift to AI driven ecosystems”
Brand strategies in the face of new, AI-driven ecosystems took center stage in this DMEXCO 2024 panel, with a focus on the possibilities of this new era of digital creativity. Kai Ebert (SYZYGY AG), Sandra Griffel (denkwerk), George Lavric (Optimizely), Stefan Mohr (Argonauten), Christian Vogel (Adobe Systems), and Anke Herbener (BVDW Vice President, Digital Changers GmbH) took part in the discussion.
Corporate Influencer Summit
Another top trend in the world of agencies for 2025 is corporate influencers. This important topic for businesses was addressed in detail in multiple sessions at a dedicated summit held in cooperation with The People Branding Company.
Keynote: “Corporate Influencer Summit: the status quo of LinkedIn in 2024 – hacks & updates”
LinkedIn is undoubtedly the most important platform for corporate influencers. In her keynote, marketing expert Britta Behrens (Nerds) gave an overview of how LinkedIn has changed in 2024 and what really counts for marketing and sales strategies on the platform.
Keynote: “Corporate Influencing – what’s behind the hype?”
Head of Corporate Influencing Nina Killes (The People Branding Company) explored the major hype topics in the marketing and HR sectors in her keynote. Among other things, she took a closer look at the role of corporate influencers in employer branding. Check out her session on the DMEXCO VOD platform to learn more.
Panel: “Good Advice? On the Topic of Sustainability in the Client-Agency Relationship”
In addition to the summits, the Agencies Stage offered a broadly diversified program covering the hottest topics. This included the panel with Claire Gleeson-Landry (Good-Loop), Christian Künitz (Essencemediacom Germany), Brenda Tuohig (Scope3), and Seb Joseph (Digiday). They explored how agencies can help companies to adopt more effective sustainable practices.
Panel: “Agency Agenda 2025: How to stay in the Game”
Claus Bröckers (GroupM), Diana Degraa (Initiative Media), Josephine Gerves (Digitas Germany), Anke Herbener (BVDW Vice President, Digital Changers GmbH), Kristian Meinken (pilot), and Eva-Maria Schmidt (HORIZONT) took a comprehensive look to the future in this panel. These thought leaders in the German agency scene provided exclusive insights into strategies that agencies can use to achieve success in a dynamic environment, including with a view to 2025.
Watch the German-language panel
Want even more? Explore all content from the Agencies Stage in the VOD library now. Use the interesting insights there to optimally prepare your company for a successful 2025!
