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DMEXCO

DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life. DMEXCO’s mission With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
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Emotional Advertising: How German Brands Can Move Consumers Again
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
“Courage, Curiosity, and AI in Marketing” – Verena Gründel on the ELBBLICK Podcast
In the latest episode of the ELBBLICK Podcast, Verena Gründel, Director Brand & Communications and Host of DMEXCO, talks about her journey from journalism to digital marketing, the opportunities of AI in marketing, and why courage is more important than ever for companies today.
Search used to be a performance channel.
The days of traditional search are numbered. Long live AI-powered search! A commentary by Verena Gründel.
A client chose the AI-generated logo by his secretary over ours.
Sounds like a nightmare? It happened to creative director Davide Colla from 150UP, as he shared on the DMEXCO podcast.
10 reasons why exhibiting at DMEXCO generates B2B leads
40,000 trade visitors, of which 27 percent are C-level managers and 56 percent are budget holders, will have one goal: business. Become a DMEXCO exhibitor and increase your brand awareness, generate B2B leads, and seize new business opportunities.
10.04.2025
What Does an Apple Tree Have to Do with Brand Relevance?
A personal look back at the month of March by Verena Gründel, host of DMEXCO – and at the small and big moments that truly define brand relevance.
11 Marketing Trends for 2025: AI Agents, Bad Creatives & Content Flood
From AI agents to the reinvention of e-commerce and the content flood – Verena Gründel, host of DMEXCO, has identified the 11 key trends set to shape marketing in 2025. A concise overview of the future of marketing, along with tips to stay ahead in a competitive market.
Meta and the Moral Dilemma: Are Advertisers Ready to Leave?
Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.
DMEXCO interview: marketing trends 2025 – a chat with ChatGPT
Marketing in 2025. Advanced technologies and rising customer demands are redefining the industry. What does the future hold for marketers? There’s hardly anyone better placed to answer this question than an AI built specifically for this purpose! Let’s look into the AI crystal ball and get ChatGPT’s 2025 predictions.