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World of Experience
6352ede5-2772-4ba5-8a3f-9b8440e97f12 1 Downloads World of Experience – Booklet 15530 World...
World of Agencies
33a45648-ca24-4b9b-a398-a418ebe00c19 Downloads World of Agencies – Booklet 15608 World of...
Driving Growth Through Experience Driven Commerce
Over the past 5 years, as one-time competitive differentiators have eroded, companies have moved to competing on customer experience. At…
Driving customer experience where it matters – at the local level
Commerce is becoming experiential. The customer experience needs to be seamless, personalize, emotional and brand coherent, online but also into…
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...C.A.R.E. – Curiosity – Action – Responsibility – Experience” the...
Are you a Digital Experience Leader or Laggard? A close look at the results of a study for your competitive advantage.
Experience has become the new competitive differentiator as product and price similarities amongst companies continue to commoditize. What does it…
We Are All Human. The power of words to heal a fractured world
The world is making progress but has a fragmented narrative. Divisive language is getting traction, people don't trust what they…
About DMEXCO
...world for a one-of-a-kind event each year in Cologne, DMEXCO...
Customer Experience Revolution
Intro Speech: Customer experience is so much more than “just” a seamless customer dialogue across dozens of channels. Amazon is…
Voice Search and Digital Assistants: Optimizing Customer Experience in the Age of Conversation
Voice search, Chatbots, digital Assistants: Conversational AI is here to stay in its many forms, and it’s bringing with it…
Mehr Kundennutzen durch eine konsequent digitale Customer Experience.
Seit Langem gilt das Mantra "Der Kunde ist König“. Neu ist allerdings die Tatsache, dass der Kunde sich auch so…
Gesteigerte User Experience unter Berücksichtigung von Markenerlebnis und Produktdesign im digitalen Kontext
Die klassische Zielgruppenansprache und Markenkommunikation muss heute über das reine Themen-Management hinausgehen und ebenso eine ganzheitliche Betrachtung des Menschen in…
Kevin Cochrane
Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018, bringing over…
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data and AI have become the basis of a major industrial revolution. The marketing and advertising field is one…
Conference
...from around the world meet here. 194 The future of...
How the World’s Biggest Brands are Leading the Digital Revolution and Taking Customer Confidence to a new Level.
Marketers are under immense pressure to accelerate the delivery of digital experiences that are relevant to their audience’s interests. But…
How marketers can be enlightened, empowered and enabled in a mobile world
Diageo's Chief Digital Officer, Ben Sutherland and Chris Babayode, Managing Director MMA EMEA will talk about the challenges in the…
Are Shopping-Apps Worth Retailers’ Trouble? A peak into the world of shopping apps and opportunities for advertising.
In this session, Criteo will unveil a peak into the world of shopping apps. Mobile apps have become so common,…
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data & AI have become the basis of an industrial revolution. Brands have to adapt to these ever-changing industry…
Marketing & Sales Orchestration: How aligning sales and marketing redefines the customer experience
What’s one key problem that many organisations still face today? Marketing and sales alignment. Today, we will tackle the issue…
Tickets
...perspective on the industry. Experience Innovation Find out about industry...
Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne
...important awards for entrepreneurs worldwide. True to the motto “From...
DMEXCO 2018: Digital economy puts people front and center
...the user experience with the help of technology. “The customer...
Trust, Credibility and Authenticity in an Anti-Ad World
Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing…
Connected TV: Mapping Tomorrow’s World Today – Empowering smart decisions for tomorrow´s TV business
Connected TV, the ability to watch premium, long-form video on a large screen, has dissolved the distinctions between traditional and…
Living in a Vertical World
People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.…
How should we coordinate collaboration in our flexible working world?
...coordinate collaboration in our flexible working world? 1 42118 64...
Real-life games in a digital world.
EN Real-life games in a digital world. 1 39291 64...
Expo
...experience the future National and international agencies The upcoming generation...
The speaker highlights at DMEXCO 2018
...world champion and investor Nico Rosberg, cyborg activist Moon Ribas,...
TK-World AG
spectrum unlimited Die Onlinevermarktung ist ein hartes Pflaster – die Konkurrenz ist riesig und jeder Kunde nur ein paar Klicks…
Hall 07 | Stand A049
mWS my World Solutions AG
Hall 06 | Stand E067
Kate Robertson
Kate Robertson, Co-Founder of One Young World Formerly Global President of Havas Worldwide Kate founded One Young World (OYW) in…
Final countdown: the last news prior to DMEXCO 2018
...at the 2018 Expo: the “World of Agencies” in Hall...
Marcus Casey
Marcus Casey has been Vice President eCommerce and Customer Journey Digital Services at the BMW Group since May 2017. He…
Don’t Fight It: Embrace the Power of New Behavior and Technology
When it comes to brands connecting with consumers, today’s engagement path involves multiple channels and devices, but consumers don’t distinguish…
Kristian Costa-Zahn
In February 2018 Kristian Costa-Zahn started working as Director Creation & Innovation at the EndemolShine digital studio Beyond, after working…
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...at the world’s leading exposition and conference for the digital...
Axel Steinman
A proven strategic leader, Axel Steinman boasts an extensive experience in building successful teams, businesses and partnerships across many international…
Personalization and Artificial Intelligence – The use of algorythms to turn visitors into customers
Nowadays personalization is no longer a choice for website users. If they don´t see what they are looking for, disappointment…
dmexco: Take C.A.R.E. is the motto for 2018
...special experiences. This message is behind the motto “Take C.A.R.E.”...
Paola Colombo
Paola is General Manager of Publitalia ’80, Mediaset Italy saleshouse, where she is leading the Adtech and Business development unit…
Olaf Rotax
Born in Hamburg, Olaf Rotax is Founder and Managing Director of dgroup /since 2016 part of Accenture, one of the…
Ron Johnson
Ron is the co-founder and CEO of Enjoy, a super-fast, personal delivery service of premiere products from companies like AT&T…
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...of “Take C.A.R.E.”: Curiosity, Action, Responsibility, Experience. Each picture stands...
Judith Kühn joins dmexco as new Director Conference
241 240 The world’s leading trade fair and conference for...
DMEXCO 2018: All partners & sponsors
...the Advertising Club and the World Federation of Advertisers (WFA)....
Alex Tapscott
Alex Tapscott is a globally-recognised writer, speaker, investor and advisor focused on the impact of emerging technologies, such as blockchain…
Mark Grether
Mark is the Executive Chairman of Sizmek, the premier independent ad tech company, where he is focused on guiding the…
Nico Rosberg
Starting as a kart driver at the age of six, Nico Rosberg successfully passed the Formula A, Formula 3 and…
Jason Romeyko
Jason Romeyko is a commercial artist who curates stories across multiple platforms. Forged as a writer at Saatchi & Saatchi…
DMEXCO partners with Unilever Foundry to launch start-up innovation showcase
...world-leading innovation experts. In collaboration with Unilever Foundry, a global...
Lufthansa FlyingLab: DMEXCO 2018 starts above the clouds
...robots can be used to connect the real world with...
Moon Ribas
Moon Ribas is a Catalan avant-garde artist and cyborg activist best known for developing the Seismic Sense, an online seismic…
Speaker
...Debate Stage – Experience Stage 3 Question 1 How many...
Data is the New Brand
In the new era of hyper connectivity and mobility, where the interface defines the brand, users are setting the bar…
Melanie Cook
Melanie Cook leads the Singapore Campus of Hyper Island. Before she has worked across a variety of agencies both in…
Anja Stolz
Anja Stolz’s track record in dynamic and complex corporate environments is impressive. She boasts over 18 years of leadership experience,…
How the return of storytelling in digital advertising is engaging users to branded content
Consumers crave content that entertains them, educated them or inspired them. They want to feel emotions, rather than a bland…
Top 5 Conversion Killers and How to Beat Them
Top 5 Conversion Killers and How to Beat Them Using the experience we have within the MarketForce team in EMEA,…
Andrew Buckman
Joining Sublime in May 2017, Andrew bought with him 20 years’ experience in international internet environments and specialisms in ad…
Felicity Carson
Felicity Carson is the CMO for IBM Watson Customer Engagement which covers a set of solutions that helps organizations personalize…
The role of emotion in shaping digital experiences
Emotions shape what we remember from an experience – both positive and negative. And those shared memories affect customers’ emotional…
Karen Schmidt
Karen Schmidt is a passionate business strategist, sales enabler, marketer, and team leader with experience spanning across media, technology, financial…
Quality: The Choice Every Brand, Agency and Publisher Needs to Make
With 73% of consumers unwilling to return to a website if it’s slow to load or difficult to read, the…
Neal Mohan
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products and user experience on all platforms…
Mike Owen
As Flipboard’s chief strategy officer, Mike Owen oversees the development and execution of transformative growth initiatives and new market opportunities.…
Christine Removille
Christine has extensive experience leading global, digital transformation programmes in media & entertainment, consumer goods, cosmetics retail, automotive, life sciences…
Verena Hubertz
Verena Hubertz is the co-founder and managing director of the Berlin start-up Kitchen Stories, global cooking platform used by millions…
Jennifer Whelan
Jen Whelan is Senior Vice President of Marketing of Criteo, the advertising platform for the open Internet, where she oversees…
Kweku Mandela
Spending his childhood in the United States, it would be upon his return to his native home of South Africa…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Martin Ott
As VP Central Europe at Facebook, Martin Ott is responsible for the development of Facebook’s business in the region Germany,…
Jeremy Abbett
Jeremy Tai Abbett inspires ambitious organisations into realising the creativity required to thrive in a world of constant change. He…
UFA X presents From storytelling to audience-centric storymaking
In a fragmented world, reaching audiences is harder than ever. Surely, brands are striving more and more for great storytelling.…
Michael Hartwig
Michael Hartwig took over Yext's business in Central Europe on 01.01.2017 and he previously managed the Adtech Doubleclick division at…
Nils Stamm
Nils Stamm is Chief Digital Officer at Telekom Deutschland. In this newly established role, he is responsible for the digital…
Christian Sauer
Christian Sauer studied at the University of St. Gallen and gained experience in banking and consulting in Mexico, USA and…
Markus Frank
Since June 2017, Markus Frank is Managing Director of Oath in Germany, Austria and Switzerland and responsible for the direction…
Thomas Müller
Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design, and…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
DMEXCO brings Milko Malev on board as Director Communications & Media
...over ten years of experience in marketing communication. He comes...
Revolution or Evolution: How global media houses create the future
VIACOM and VICE – two media-houses with lifestyle- and youth-brands that are famous around the world. Both started decades ago…
Karl Bunch
Karl is a technology entrepreneur with a thirty five year track record of leveraging technology for successful business outcomes. Karl…
Marci McCue
As a member of Flipboard’s founding team, Marci is responsible for turning Flipboard into a globally recognized brand with accolades…
DMEXCO 2018: New Tickets, Stable Prices
...from all over the world. With the two-day ticket, trade...
dmexco goes for greater quality in 2018
...over the world, and presents the most promising strategies, solutions,...
Exhibit at DMEXCO
...the world. An inspiring Range of Topics From media and...
Redefining Bravery: The Global Perspective
In this session with leading Chief Creative Officers form all around the world we will ask, what it means to…
From Formula1 Champion to a Digital Platform
From Formula1 Champion to a Digital Platform Starting as a kart driver at the age of six, Nico Rosberg successfully…
Jeff Kling
His plans to rebuild the Death Star on temporary hold, this chief creative officer of fallon Worldwide hopes: 1. his…
DMEXCO launches podcast – RMS on board as partner
...specialist topics from the digital world: from artificial intelligence to...
Snap Inc. is a camera company
Snap Inc. believes that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We…
Sheila Colclasure
As Global Chief Data Ethics Officer and Public Policy Executive for Acxiom and LiveRamp (an Acxiom company), Sheila directs the…
Raphaël Gindrat
From his days as a student at the prestigious Swiss Federal Institute of Technology (EPFL), to helping cofound Bestmile, Raphael…
Ben Wood
Ben oversees the strategic relationship between Facebook and the agency community in the region, targeting sustained growth and the development…
Jim Egan
Jim Egan is Chief Executive Officer of BBC Global News and takes full strategic and financial responsibility for the business,…
Nola Solomon
Nola Solomon’s expertise in programmatic, mobile, and connected TV places her at the nexus of innovation in the digital landscape…
VICE presents VICE Visions – DMEXCO 2018 Edition
In a world where audience behaviour is constantly changing, media consumption habits are in flux and technology continues to disrupt,…
Mathieu Ajan
Mathieu Ajan, Found of Teardusk, Social Entrepreneur, One Young World & Telefonica Ambassador Mathieu Ajan is an award winning social…
Michael E. Kassan
Michael E. Kassan is a business strategist operating at the intersection of media, marketing, advertising, entertainment technology and finance. He…
Exposition
...and more than 550 speakers from around the world for...
(Em)Powering the Modern Programmatic Buyer- Plus exclusive research and cases studies.
The World Federation of Advertisers estimates that in 2018, 28% of all digital advertising will be transacted programmatically, up 11%…
Giuseppe Caltabiano
Giuseppe is a global Marketing VP with more than 20 years’ success spearheading instrumental B2B & B2C operations, specialising in…
Events
...September 12 & 13, 2018 in Cologne Experience DMEXCO 18...
Chris Taylor
Chris is Chief Information Officer at The Telegraph. He has spent 15 years focused on technology in the media industry,…
Jamie Merrick
Jamie Merrick is the Director of Industry Strategy and Insights at Salesforce Commerce Cloud. With over 15 years of retail…
Digital Transformation: Coty’s Five Year Plan
Addressing radically changing consumer behaviour, aggressive market challenges and rapid developments in technology, global brands are investing in digital transformation…
Gabe Greenberg
Gabe Greenberg is a 20+ year media sales and marketing veteran. He has spent the last 2 years as an…
Julia Peglow
Julia studied visual design at the Hochschule für Gestaltung Schwäbisch Gmünd and at Ravensbourne College of Art and Design in…
Adam Skalak
Working as Global Head of Search at Nestlé, Adam leads the Nestlé Global Search activity covering Organic, Paid, eRetail, Platform…
Chris Babayode
Chris Babayode is the Managing Director of the MMA in EMEA with a remit to enlighten, empower and enable marketers…
Sarah Mansfield
Sarah Mansfield started at Unilever in June 2012. Through media thought leadership, innovation and creativity, she leads Global and Local…
Laricea Roman-Halliday
Digital Media & Marketing specialist with experience in global businesses and exposure to a wide range of digital channels. Key…
How to meet the challenge of digital disruption – key success factors for the digital enterprise
Digital technologies have redefined how people work and how they live. Technology is already changing traditional industry structures and economics…
Data, Trust & Growth: Bringing Marketing to the next Level
Marketing and all of the variants are changing faster and faster in the recent past. The aspect of personal relationships…
Zwischen Schutz der Privatsphäre und echtem Mehrwert: Kundenansprache am Scheideweg?
Um Kunden nachhaltig zufriedenzustellen, müssen Unternehmen deren Privatsphäre und die Personalisierung in Balance halten. Viele Unternehmen wandern im Bereich der…
‘Generation Z’ – Address the right target group despite digital oversupply
Customers and employees increasingly expect to experience the simplicity of their digital experiences from the private environment in a business…
Tim Alexander
Since July 2017, Tim Alexander is leading as CMO the global Marketing team of the Private & Commercial Bank of…
Suresh Vittal
As vice president of Adobe Marketing Cloud, Suresh Vittal oversees product marketing and marketing strategy for the industry leading Adobe…
Enjoy Shopping: Reinventing the Retail Business
Meet two retail masterminds discussing the future of their business: Pieter Haas, CEO of MediaMarktSaturn Retail Group, in conversation with…
Eva Wimmers
As President Huawei Honor in Europe and Vice President Honor Global, Wimmers oversees sales, operations and marketing in Europe and…
Alex Cheng
Alex Cheng graduated from Stanford University and received his master's degree in computer science. He has over 20 years of…
Leveraging 1st Party Data for Measurement & Attribution Decisions across Google Media
The number of interactions businesses create with their customers is constantly increasing. Despite the fact that more and more data…
Shopping in the Age of Assistance
Consumer expectations are changing and retailers and brands face unique challenges. Google Shopping enables retail growth in three ways: 1.…
Sales Activation: Wer langweilig ist hat ausgedient!
Der Point of Sales (POS) wandelt sich zum Point of Experience (POE), und zwar mit allen Mitteln. Welche Rolle spielt…
Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
The Internet is constantly changing, especially in the Mobile segment. Videos become increasingly important: to tell stories, spread news and…
Bring Your Business Story to Life with Instagram Stories
Discover why more than 50% of businesses are using Instagram Stories to tell their stories and drive results. We look…
How to conduct good online surveys
Online surveys are a quick and easy way to understand your customers. Yet surveys need to be run correctly to…
Circumventing Ad Blockers: It’s a Bad Idea
About 1 billion users employ ad blockers to eliminate disruption or to improve their privacy.And yet, circumvention companies want to…
Automatic personalization and AI in Action @ Swisscom. Ideas & Results.
The leading media and telecommunication company Swisscom is using Artificial Intelligence, behavioral based targeting and personalization methods. Within this session…
Nikki Mendonça
As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate…
Switching on connected TV: what value can ad-supported content offer media owners and advertisers?
The future is ethernet. Connected TV presents new and fascinating opportunities to advertisers and media owners, with greater data and…
A/B testing goes experimentation – Are you ready to push the boundaries of digital experiences?
In this session you will learn how to unleash the power of digital experience optimization Why experimentation is more than…
Customer Journey richtig gestalten – Methoden und Cases im People-Based Marketing
Marketing war noch nie so komplex wie heute. Eine der wichtigsten Herausforderungen ist es, die steigende Komplexität bei der Verwendung…
Commerce in action: Define services or solutions your customer will love
Marketing managers have access to more customer data than ever before but often still don’t know how to handle and…
Chatbots & Voice Commerce – Traumpaar oder zum Scheitern verurteilt? Wie ein Unternehmen fit für die digitale Kundenkommunikation wird.
Durch den schnellen technologischen Fortschritt im Bereich der künstlichen Intelligenz werden Chatbots immer effizienter und können vielfältiger eingesetzt werden. In…
Power Package: Media meets Commerce
Retail competition or data collaboration? In today’s media, marketing and customer landscape it’s an even bigger challenge to combine the…
Telekom presents TV goes Magenta
In the past years, Telekom Deutschland has become an innovative player in the TV Business. We are the fastest growing…
Viacom presents Small screens, big changes
Home to iconic brands MTV and Comedy Central, Viacom has vast experience in creating content for youth audiences. As the…
Age of the Costumer
The audience is everywhere and needs to be addressed personally. Technology has empowered all consumer to be in control of…
Band of Brothers: Influencer-Talk with Julien Bam & Shawn Bu
They are one of the most popular - and creative - pair of brothers in German media: Julien Bam und…
Battling the Behemoths: Can AI Level the Playing Field?
With audience and media spend increasingly concentrated among players like Google and Facebook, it's getting harder and harder for both…
Wie der digitale Kundenservice über alle Kanäle erfolgreich gesteuert werden kann
Die digitale Kommunikation nimmt dramatisch zu und damit die große Bedeutung des Digital Customer Service. Anhand von Best Practices zeigen…
Blake Cahill
Blake Cahill SVP, Global Head of Digital Marketing & Media Blake Cahill is the global head of digital marketing and…
Make In-App Video Buys Scalable
Viewability – voted the most daunting tactical marketing challenge in a recent Kantar Millward Brown study – is a complex…
Sean Kegelmann
Sean Kegelman, Global Head of Data and Audience Solutions at Spotify, oversees the streaming platform’s mission to help brand marketers…
Melissa Dickman
With over 15+ years of advertising experience across traditional, digital and mobile advertising, Melissa Dickman is responsible for Taptica’s expansion…
Will government policies get in the way of data heralding the onset of the fourth industrial revolution?
The physical, digital and biological worlds are fusing at such a rate we are in the onset of the fourth…
Lynne Kjolso
Lynne Kjolso is VP of Global Search Sales & Support for Microsoft Search Advertising.  A career search leader, Lynne has…
Erweitern Sie das Markenerlebnis mit Augmented Reality: Was Marken jetzt wissen müssen
Augmented Reality (AR) nimmt immer mehr an Fahrt auf. Einige Marken und Content-Ersteller haben bereits innovative AR-Anwendungen eingeführt, aber die…
Mark Wächter
Mark Wächter is marketer with many years professional and leadership experience in the areas of FMCG, Internet and Telco. In May 2005 he founded…
Peter Szyszko
Peter is the CEO of data analytics company whiteBULLET, which detects websites and apps engaged in IP infringing activity and…
Toccara Baker
As Product Marketing lead for Advertising Cloud in EMEA, Toccara is responsible for growing awareness and adoption of Adobe Advertising…
Alexander Gösswein
Alexander Gösswein is Regional Managing Director DACH, MEA & RU. Before that, as Managing Director DACH he had been in…
Melanie Gipp
Melanie Gipp is responsible for marketing activities for Marketo in DACH and has previously lead field and enterprise marketing for…
Kathrin Friedrich
Ms. Kathrin Richter T-Systems Multimedia Solutions GmbH Senior User Experience...
Shelley Zalis
Shelley Zalis is an internationally-renowned thought leader for advancing equality in the workplace. As the first female chief executive of…
Burkhard Leimbrock
Burkhard Leimbrock can look back on nearly 20 years of management experience in the marketing and sales area of digital…
Alex Hewson
Alex has over 16 years of media experience in agencies, starting his career buying TV and Outdoor across brands such…
John Murn
In more than a decade of experience of digital strategy work in America and Southeast Asia, John Murn has learned…
Olcay Buyan
Olcay leads the Technical Product and Portfolio Management at Red Bee Media (part of Ericsson). Where he and his colleagues…
Andrea Ward
Andrea is a marketing veteran with over 20 years experience in growing and leading high performing global marketing teams. Andrea…
Nuria Tarre Alvira
Nuria is Chief Marketing Officer and joined the Group in November 2015. Her role encompasses Retail, Fan Relationship Management (FRM),…
Lisa Lang
Serial Founder. Fusionist & Futurist. Fashion First Technologist. Her brands ElektroCouture and ThePowerHouse are leading agencies for FashionTech, wearable technologies,…
Niall Murphy
Niall is Co-Founder & CEO of EVRYTHNG, a pioneer of the internet of things providing a digital identity on the…
Melanie Mohr
Melanie Mohr is a Berlin-based entrepreneur at the forefront of the global digital revolution. A working mother with more than…
Sumi Chumpuree-Reyntjes
Sumi Chumpuree-Reyntjes has over 13 years of experience in sales and account management in digital media. Prior to joining Twitch,…
Billy Seabrook
Billy has over 20 years of experience creating innovative brand strategies and omni-channel customer experiences for leading brands across every…
Ben Plomion
Ben is the Chief Marketing Officer at GumGum, with responsibility for brand management, integrated marketing programs and corporate communications. He…
Franziska von Lewinski
Franziska von Lewinski is a German digital expert and member of fischerAppelt’s executive board since 2014. She is responsible for…
Josh Golden
Josh Golden was named President & Publisher of Ad Age in June 2016. In September of 2017, he re-launched the…
Bethan Crockett
With 18 years of experience working on the front line of digital advertising at Yahoo! then Microsoft, Bethan started her…
Nikos Acuna
Nikos Acuña is an author, speaker, and futurist. He brings 20 years of experience at the intersection of data, technology,…
Arno Heinisch
Arno Heinisch studied economics and Arabic linguistics in Bremen. He is working in the TV entertainment industry since 1995 and…
Adrian Farina
Adrian Farina is SVP Marketing for Visa in Europe, heading all brand and product marketing activities for the global leader…
Steven Althaus
Steven Althaus is Head of Global Marketing & Brand Communications, reporting directly to the CEO of Credit Suisse Group. In…
Brian Benedik
Brian Benedik is the VP, Global Head of Advertising at Spotify where he directs the sales strategy and organization across…
Stan Chudnovsky
Stan Chudnovsky is Head of Product for Messaging at Facebook. Prior to Facebook, Stan was VP of Growth and Global…
Chris Berend
Chris Berend is a Senior Vice President for CNN, overseeing all digital video content for the network including the premium…
Purna Virji
Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital…
Davies Roberts
Before Flare, I was a fireman for 13 years. I’ve always had a great passion for music and started to…
Robbie Douek
Robbie joined RFRSH in March 2018, as President and Chief Commercial Officer. He is responsible for all business operations, production…
Tina Beuchler
Tina Beuchler, Digital & Media Director, Nestlé Deutschland AG, is currently responsible for implementing and managing the digital transformation at…
Pete Cashmore
Pete Cashmore is the founder of Mashable, the go-to source for tech, digital culture and entertainment content. His passion for…
Steve Ford
Steve Ford joined Twitch in July 2015 as VP of Sales Europe and now has responsibility for managing advertising partner…
Mirko Caspar
Mirko Caspar studied business administration at the University of Münster, where he went on to gain a PhD. The most…
Mufadal Jiwaji
Mr. Mufadal Jiwaji ShareTheMeal/UN World Food Programme Head of Marketing...
Debora Koyama
Debora Koyama is the Chief Marketing Officer for Europe at Mondelez International, one of the leading snacking companies in the…
Jonathan Epstein
Jonathan Epstein has been at the vanguard of the intersection of technology and marketing for more than 30 years, disrupting…
Adam Singolda
Adam Singolda is the founder and CEO at Taboola, the leading discovery platform, serving over 1B unique users every month.…
Emotion detection – how emotions can drive your business’ success
Facial recognition is widely used by mobile handsets to authenticate the owner and unlock the device. In this session, we’ll…
Itay Pincas
Itay Pincas, 17, is the founder of SaleUp, an E-Commerce startup that is creating a mobile-first solution allowing online sellers…
Adrian Cutler
His Personal Philosophy Statement is "To be a better, confident and fun man that leaves behind a wise legacy" Adrian…
Nigel Morris
Nigel is the Chief Strategy and Innovation Officer for Dentsu Aegis Network. His core focus is the delivery the DAN…
Christine Schröder-Schönberg
Contributing passionately to making DHL the leading global brand in the logistics industry, Christine is Head of the Sponsorship Team…
Kirsten Brückner
After studying business administration at the Technical University of Berlin, Berlin-born Kirsten Brückner first brought her expertise to the confectionery…
Jocelyn Lee
Jocelyn Lee is the Head of Media Strategy and Ad Technology at Heat, a creative agency powered by Deloitte Digital,…
Kaustav Bhattacharya
Kaustav is responsible for the growth and transformation of R/GA's technology offerings across the EMEA region and forging R/GA's strategic…
Louise Houghton
Louise is a British host, broadcast journalist and voiceover artist. She works internationally on TV, online and at a variety…
Josh Pieters
Josh Pieters is a South African born YouTuber living in London, he has a combined following of 1.5 Million followers…
Claudia Romo Edelman
Claudia Romo Edelman is an advocate for the inclusion equity and representation. Her mission is to use her voice to…
Giles Rhys Jones
Giles leads the marketing function at what3words and works with partners to help them communicate the benefits of 3 word…
Oobah Butler
Oobah Butler is a writer and filmmaker who contributes articles and conceptualises and hosts films. Over the past two years,…
Wenda Harris Millard
Wenda Harris Millard is Vice Chairman of MediaLink, a strategic advisory firm that provides critical counsel to the media, marketing,…
Florian Dohmann
Florian Dohmann is founder and managing director of Birds on Mars GmbH, a Berlin-based company that enables organizations to develop…
Europe’s digital transformation – what would Google do? – Fireside Chat with Philipp Schindler
What does it take to stay competitive in today's ever-changing digital landscape? Why do companies need to invest in education…
Angela Solk
Angela Solk is Global Head of Agency Partnerships at Spotify. She uses her 20 years of expertise in data, technology,…
eSports: How new forms of audience engagement are disrupting the sports industry
eSports is no longer a niche phenomenon reserved for – predominantly male – gamers, fans, and nerds as it reaches…
New CI and Website: DMEXCO shows off a New look for its 10th Edition
...1,100 exhibitors, and 500 speakers from around the world for...
Agency Lounge
...hub for leading agencies from around the world for years....
Careless Society?
Climate change, demography an rising nationalism: The challenges for the next generation are immense. Do we live is a “caring…
How HQ Trivia reinvented television: A fireside chat with Cofounder and CEO Rus Yusupov
How HQ Trivia reinvented television: A fireside chat with Cofounder and CEO Rus Yusupov In August 2017, Vine Cofounder Rus…
Why Diversity in AI
The digital revolution and most of the impacted working areas in the technology world are still men dominated. Based on…
Future Work – Female Economic Empowerment
The job market is dynamic like never before. In the future, women will positively empower and leverage any business globally.…
SEVEN VENTURES PITCH DAY
Go from Start-up to Brand! ‍ According to Forbes magazine the The SevenVentures Pitch Day ranks as one of the…
Taking stock – the impact of Europe’s new data protection rules four months on
In May 2018, the EU’s long-awaited General Data Protection Regulation became enforceable, following a two-year transition period. The Regulation is…
The Streaming Battle: How to directly connect with the viewer
The TV industry no longer looks the same. Complicated cable systems are being replaced by simple streaming delivery with sophisticated…
Shoptimism: The New Retail Therapy
Technology has changed the world around us, including how we work, how we play, and how we shop. This disruption…
Greater Good: How purpose-based marketing platforms are growing brands while making a bigger impact
As the global discourse on social progress pushes forward, the media and advertising industries have become increasingly intertwined with the…
Enabling Hacker Culture for True Innovation
For a very long time, hackers have been typecast as deviants, introverts and even criminals. On the other hand, Hacker…
Voice First – How Voice Affects your Future Brand
We’re rapidly moving into a voice-first world where smart devices are becoming a staple in every household. This new form…
Empowering Vizualisation: AI in Design and Creativity
When people are talking about any kind of art and creativity, everybody would say that this is something that can…
Brand Experiences: How to turn customers into fans with music and sports events
Live events and experiences are booming – all over the world. Brands are constantly searching for new and more effective…
Vera Schneevoigt
Vera Schneevoigt, Managing Director, heads the Fujitsu Campus in Augsburg, the only remaining development and production location for an IT…
Taptica presents Science meets Art – The Convergence of Data and Creative in Video
From East to West consumers have gravitated towards video content, and whether it's films, television, short clips or advertising, this…
TRO presents Sonic DNA: How Technology Fuels Creativity
Brands thrive on (e)Motion(s). Music and sound are essential tools for creating a strong emotional loyalty between brands and consumers.…
YouTube presents YouTube OnStage
Over 1.9B logged in users are coming to YouTube every single month across the globe and in 1 out of…
DECODING DIGITAL MARKETING – Navigation im Zeitalter der Marketing-Hypes
After the discovery of language, writing, telephone and telefax, digitalization promises to be the next quantum leap in communication evolution:…
Marketing Effectiveness: How The Economist Proved the Power of Marketing
In a world where consumers interact with brands across a dizzying number of channels, touchpoints and devices, leading brands like…
Becoming Blockchain-Ready – How members of the digital advertising industry can be a part of the revolution.
Blockchain is poised to transform the world, but not every industry is ready. What makes an industry ripe for blockchain…
The Technology of Storytelling: The Evolving Consumer Journey
The store aisle used to be the most effective path to purchase…not anymore. In a world where disintermediation enabled by…
Geoff Ramsey
Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and…
Tugce Bulut
Tugce is passionate about the power of data and the positive change it can bring to the world. She is…
Dominique Delport
Dominique is a graduate of the EM Lyon (École Supérieure de Commerce de Lyon) and a winner of the MBA…
Kelly Day
Kelly Day is President of Viacom Digital Studios, an original content studio dedicated to creating quality programming for the social,…
Arthur Sadoun
Arthur Sadoun, 47 , is Chairman & CEO of Publicis Groupe, the world's third largest communications group with over 80,000…
Eco Moliterno
Eco Moliterno is the Chief Creative Officer of Accenture Interactive for Latin America. Previously, he was the Executive Creative Director…
Alicia Hatch
Alicia Hatch is currently building the creative digital consultancy of the future as the Chief Marketing Officer of Deloitte Digital.…
Meghan Davis
Meghan Davis is the Marketing Director for Johnson & Johnson Northern Europe, responsible for some of world’s most iconic brands…