Customer Experience Revolution
Customer Experience Revolution
Customer experience is so much more than “just” a seamless customer dialogue across dozens of channels. Amazon is successful not because beautiful artwork and design but because they are committed to perfection on the process level. Marketers need to leave their comfort zone and take responsibility for the wider picture. See real-life customer examples that have really moved the needle.
Customer Experience Revolution
Speaker
Kevin Cochrane, CMO, SAP Customer Experience
Year
2018
Rethinking the digital future to enhance the ads-supported Web
Viva la Video – Why television’s best days are still ahead
Meaningful Innovation for new Hybrid Realities and a Web3 Metaverse
My Self, My Avatar, My Identity:
Highlights DMEXCO 2021
Why lasting customer relationships require Adtech and Martech to come together
The Positive Disruptor Series from Claire Valoti: DMEXCO edition with Marc Berg from FREE NOW
The Future of Marketing – a Fireside Chat with Ann Lewnes
Highlights DMEXCO 2020
Privacy and security in our new normal
It pays to be positive – How brands can help build an optimistic future
DNI 2.0 Diversity and Innovation
Highlights DMEXCO 2019
Search for Truth
When a hip hop artist bets on tech
Faster. Better. Cheaper. The cure of the broken agency model?
YouTube: Mass Media Reimagined
Highlights DMEXCO 2018
Diversity does not stop with gender
Customer Experience Revolution
Driving Growth Through Experience Driven Commerce
From Formula 1 Champion to a Digital Platform
Highlights DMEXCO 2017
Building Communitiy and Discovering Growth in a Mobile World
The Best of Both Worlds: A Case for “Ambidextrous” Marketing
Self Disrupt: Creating the next Agency Model
Made for you: Mc Donald’s move to Customer Centricity
