Self Disrupt: Creating the next Agency Model
Self Disrupt: Creating the next Agency Model
Management consultants, in-house agencies, owned media platforms - the list of powerful disruptions deconstructing the advertising industry is long. To shift from being the disrupted to the disruptor, agencies must completely reimagine their model around delivering innovation to clients.
Join R/GA Founder, Chairman, and CEO Bob Greenberg, as he unpacks how R/GA solved this challenge by disrupting itself and creating a new model that combined the strategic insights of innovation consulting, the technology skills to implement and build the solutions you recommend, and the creative skill to meaningfully engage with people.
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Self Disrupt: Creating the next Agency Model
Speaker
Bob Greenberg, CEO & Founder, R/GA
Year
2017
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