YouTube: Mass Media Reimagined

YouTube: Mass Media Reimagined

Cecile Frot-Coutaz (Head of EMEA YouTube) & Lisa Sophie Laurent (Moderator):
With viewing experiences becoming increasingly personal and subjective, what does “mass media” really mean today? The concept of the mainstream has been turned on its head now that viewers have access to more diverse content than ever before.

The future belongs to unique voices worldwide, turning expectations about age, race, gender and identity upside down. How to address this open, diverse platform? Join Cecile Frot-Coutaz, former CEO of Fremantle Media and now head of EMEA at YouTube, to navigate the opportunities and challenges of this new world.

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YouTube: Mass Media Reimagined


Cecile Frot-Coutaz, Head of EMEA, YouTube


Lisa Sophie Laurent



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