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Performance Marketing

In performance marketing, the results of marketing activities are measured and optimized in real time. Each performance marketing activity is aimed at increasing reach, engagement or conversion rates. Activities are measurable with this numbers-driven marketing approach, which therefore has a direct effect on business success. Performance marketing: strategy and execution Performance marketing is not a standalone marketing discipline, but an approach that can be applied to most campaigns and online marketing activities. All activities along the customer journey should be planned so that results can be measured on an ongoing basis and the insights used for optimization purposes. Wherever KPIs are generated, performance can also be measured. In...
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TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?
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Shining Light into the Darkness: What Is Dark Social?
Dark social or dark traffic are terms that refer to untrackable online sharing. Check out our story about the secrets of web traffic and tracking to find out everything you need to know.
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
Performance branding – the recipe for success in 2025
One question has dominated marketing debates in recent years: performance or branding? Successful marketers today are now combining both. They know that short-term sales gains can be sustained only with effective brand building.
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
Synthetic Attribution for untracked users
Learn more about using synthetic attribution to understand the behaviour of users who do not consent to cookies.
Top 5 tools for AI in marketing in 2023
This story presents five AI tools to drive forward your company’s marketing in 2023.