Posts under the Topic:
Native advertising
17.05.2019
Successful advertising-financed journalism at the BBC
Jim Egan from BBC Global News about journalism, trends and opportunities.
29.11.2018
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
12.07.2018
Branded content: branding without advertising
What can be done to combat consumer advertising fatigue? An interesting option is branded content.