Posts under the Topic:

Data & Analytics

With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended actions for your company from it is growing as a result. The scientific method of data & analytics can help here by delivering valuable findings for your business decision-making process based on the data. In our blog stories, we give you an overview of current trends and interesting insights on the topic of “data & analytics”. What’s behind the term “data & analytics”?   The term “data & analytics” generally refers to data processing for operational purposes as well as data analysis...
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The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
Shining Light into the Darkness: What Is Dark Social?
Dark social or dark traffic are terms that refer to untrackable online sharing. Check out our story about the secrets of web traffic and tracking to find out everything you need to know.
Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promotion. Retail media is driving innovation in this area, but AI is also expanding the possibilities for point-of-sale marketing.
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen time, brands need to rethink their approach. This is where mindful marketing comes in: How can businesses communicate their messages thoughtfully and effectively without overwhelming their audience?