Posts under the Topic:
Data & Analytics
With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended actions for your company from it is growing as a result. The scientific method of data & analytics can help here by delivering valuable findings for your business decision-making process based on the data. In our blog stories, we give you an overview of current trends and interesting insights on the topic of “data & analytics”.
What’s behind the term “data & analytics”?
The term “data & analytics” generally refers to data processing for operational purposes as well as data analysis...
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
18 hours ago
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
04.02.2025
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
30.01.2025
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest desires, values and interests. Does that sound like science fiction? It’s not! Psychographic segmentation is the game changer in modern marketing.
24.01.2025
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decision-making, they must be presented in a format that’s easy to understand. The key lies in data visualization – DMEXCO’s guide reveals everything you need to know!
24.01.2025
How businesses select marketing providers: insights from new study
Understanding corporate strategy: How do businesses select marketing service providers? And who decides which provider is awarded the contract? Read on to discover the valuable insights from a recent marketing study by the BVDW.
06.12.2024
DMEXCO Column: The Future of Privacy and Addressability
A DMEXCO column by Evgeny Popov.
27.11.2024
Retail media trends in 2025: expert insights from #DMEXCO24
The experts at DMEXCO 2024 agreed: retail media is essential and campaigns are becoming increasingly professional and diversified. Get an overview here of the most important retail media developments!
23.10.2024
Latest Stories
Precision, speed, and smarts: predictive analytics in marketing
Say goodbye to uncertainty! With predictive analytics, you get precise predictions about the future behavior of your target market. Find out in our whitepaper how you can use this innovative, data-driven method for your marketing.
21.10.2024
The Internet of Things: your marketing at the heart of the action
Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.
15.10.2024