Posts under the Topic:
Data & Analytics
With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended actions for your company from it is growing as a result. The scientific method of data & analytics can help here by delivering valuable findings for your business decision-making process based on the data. In our blog stories, we give you an overview of current trends and interesting insights on the topic of “data & analytics”.
What’s behind the term “data & analytics”?
The term “data & analytics” generally refers to data processing for operational purposes as well as data analysis...
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales pro…
5 hours ago
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen ti…
20.03.2025
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While in…
14.03.2025
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corpo…
20.02.2025
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
04.02.2025
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head…
30.01.2025
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest de…
24.01.2025
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decisi…
24.01.2025
Latest Stories
How businesses select marketing providers: insights from new study
Understanding corporate strategy: How do businesses select marketing service…
06.12.2024
DMEXCO Column: The Future of Privacy and Addressability
A DMEXCO column by Evgeny Popov.
27.11.2024