Posts under the Topic:

Data & Analytics

With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended actions for your company from it is growing as a result. The scientific method of data & analytics can help here by delivering valuable findings for your business decision-making process based on the data. In our blog stories, we give you an overview of current trends and interesting insights on the topic of “data & analytics”. What’s behind the term “data & analytics”?   The term “data & analytics” generally refers to data processing for operational purposes as well as data analysis...
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POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales pro…
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen ti…
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While in…
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corpo…
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head…
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest de…
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decisi…
How businesses select marketing providers: insights from new study
Understanding corporate strategy: How do businesses select marketing service…