Posts under the Topic:
Compliance & Privacy
These days, digitalization and data protection must go hand in hand. As promising as an approach like data-driven marketing may be, many users have reservations about digital tracking. Calls for more data protection and privacy are some of the hot topics in this context. Compliance is an effective strategy for companies to acknowledge and respond to user concerns.
What exactly does compliance mean?
Compliance refers to all measures taken by a company to ensure that legal regulations such as the GDPR are adhered to. Not only does this protect private individuals, but the company itself also benefits from the obligation of complying with the law: compliance protects the company from negative headlines and the sanction payments associated with breaking the law. An elaborate se...
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
22.05.2025
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
19.05.2025
Dark Patterns: Marketing Gets a Stricter Legal Framework
The ban on dark patterns aims to put a stop to problematic marketing practices. We reveal what’s still allowed – and where you need to tread carefully.
28.04.2025
Accessible Content: What Do Content Creators Need to Know?
One of the aims of Germany’s Accessibility Improvement Act, which comes into force on June 28, 2025, is to make content accessible to everyone. As a content creator, you have a vital role to play. So, what do you need to know? Here’s an overview!
17.04.2025
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
05.03.2025
mADizin: The Future of Personalized Healthcare Communication
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
27.01.2025
The AI Act timeline: How companies can get set for 2025
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
11.12.2024
DMEXCO Column: The Future of Privacy and Addressability
A DMEXCO column by Evgeny Popov.
27.11.2024
Latest Stories
Corporate influencers: new legal situation
Read here about the rules that need to be followed by corporate influencers and the company they’re promoting.
13.09.2023
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
29.06.2023