Posts under the Topic:
#attitudematters
The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
AI scandal surrounding Oktoberfest poster
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
27.02.2026
Insight Out: nucao CMO Christian Fenner on Boldness & Rebranding
Cultural relevance meets focus on KPIs: nucao CMO Christian Fenner shares his thoughts on how to combine branding and data to make a real impact.
01.10.2025
Green marketing helps companies to flourish in niches
As a company operating in a niche market, you can leverage the advantages of your business model to establish sustainability as an authentic USP. But how can you implement green marketing effectively?
25.11.2024
DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.
19.11.2020
MAD//Fest meets DMEXCO @home – are you ready for this?
MAD//Fest will be enriching DMEXCO @home. Dan Brain, co-founder and Content & Marketing Director of the British festival, gives us a little taste of what we can expect from MAD//Fest x DMEXCO @home!
22.09.2020
DMEXCO @home program highlights you shouldn’t miss
Tomorrow is the big day: On September 23, DMEXCO @home will finally open its (virtual) doors! Find out here which program highlights you won't want to miss.
22.09.2020
6 Practical last-minute tips for your visit to DMEXCO @home
The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.
22.09.2020
Twitch at DMEXCO @home – and in a short interview with DMEXCO
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
21.09.2020
Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy
“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.
