Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
All change? Influencer marketing trends and tools in 2025
It’s a familiar experience – hardly a day seems to go by without new marketing tools and trends popping up on our screens. But of the countless innovations that the digital world generates day in, day out, only a select few prove their worth in practice. In our influencer marketing guide for 2025, we focus on solutions that really do offer added value in this field. Discover practical tips and important tools that your company can use to optimize its influencer marketing strategies and achieve success in sales and brand building.
Back in January, DMEXCO host Verena Gründel highlighted some of the trends likely to shape the marketing landscape this year. Find out more about the top 11 marketing trends for 2025.
The future of influencer marketing
A variety of developments are expected to impact influencer marketing in 2025 and beyond. As marketing experts, we know that the industry is far more changeable than it appears from the outside. But who wants to stand still? The disruption caused by AI, the questions over platform usage that have been reignited by the legal uncertainties surrounding TikTok in the leading US market, and the possibilities offered by social commerce make every day in our business a voyage of discovery in search of new trends.
Optimize your influencer marketing strategy
The aim of our guide is to help you stay up to date and ensure your influencer marketing strategy is primed for the months ahead. The trends, tools and tactics it covers will equip you with the knowledge to choose the right path to success for your company.
Our influencer marketing guide for 2025 contains tips on the following topics:
- AI is king – new opportunities and tools powered by AI
- Brands are back! The revival of brand marketing
- Live shopping success
- Current status of the key social media platforms
