Posts under the Topic:
Agile Marketing
Flexible and quick to implement – agile marketing is a marketing strategy that can be put into practice without lengthy preparations and in a short time. It involves breaking individual processes down into small steps and short-term goals, enabling you to react spontaneously to any challenges or changes without having to adapt your overall strategy. Agile marketing is based on agile project management, which uses the Scrum and Kanban methods to prioritize and rapidly translate customer needs in order to implement efficient processes. An agile marketing approach is intended to compensate for the shortcomings of traditional marketing strategies.
Why i...
Creative marketing as a success factor
How can marketers triumph in the digital world? Read here to learn why creativ…
24.08.2023
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible…
14.06.2023
DMEXCO 2021: don’t let these sessions pass you by!
In part 1 and part 2 of our highlight series, we already rounded up some in…
04.10.2021
DMEXCO 2021: Not to be missed
Our first recap of DMEXCO @home 2021 covered some of the highlights of the…
23.09.2021
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interest…
16.09.2021
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is be…
11.08.2021
Latest Stories
How the Stacey matrix is the foundation for your project management approach
Agile working may be touted as the silver bullet for efficient project planning and workf…
28.07.2021
Timeboxing: work efficiently just like Elon Musk
Timeboxing is an extremely interesting method for getting yourself organized.…
14.07.2021