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11.03.2020

What opportunities are opened up in B2B by voice marketing?

Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.

06.03.2020

3 tips for voice search in eCommerce: How to get your store voice search-ready

Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.

16.04.2019

Voice search SEO: When a result is all that counts

Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.

28.08.2018

Voice SEO: How voice assistants are changing marketing

Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.

15.02.2019

The hope of conducting retail transactions via voice assistant

You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.

19.07.2018

Alexa, what is the future of voice assistants?

All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.

25.09.2019

Free e-book “Voice and Audio”

How podcasts and voice assistants are changing marketing

27.12.2019

What can digital audio advertising do in the context of media planning?

Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?

Media 09.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

06.03.2020

Programmed for the future: Five programmatic advertising trends

Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.

11.12.2019

2020 digital marketing trends – what awaits us in the new year?

Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.

01.04.2019

Experience Stage

Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.

17.12.2020

Want to create a chatbot? Our guide tells you everything you need to know!

Chatbots are becoming more and more popular in customer service and for marketing purposes. Read our free guide to learn how to create your own chatbot and design it for the optimal UX.

06.02.2020

Six marketing trends from CES 2020 you should be watching

Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.

26.02.2019

Five trends in the mobile communications market

There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.

08.04.2019

Mobile advertising trends from China, Europe and the USA

From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.

01.08.2019

How the digital agency of the future will work

Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?

17.09.2018

SEO in content marketing: Of pillars and clusters

Keywords have served their time as the sole guideline. It is now about being the authority on a topic.

30.04.2019

Controlling influencers more professionally

Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.

Marketing 17.04.2019

Visual search SEO: Pinterest is in the lead

Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.

27.03.2019

Google Assistant in the fast lane

The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.

Technology 15.10.2018

What smart displays mean for marketers

Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.

02.07.2019

Don’t forget the emotional connection

Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers

24.08.2018

DMEXCO podcast: A treat for your ears!

Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.

03.09.2018

“Technology trends are fast and unstoppable”

Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.

21.01.2019

Topic AI: The e-book

16 articles on Media, Technology, Business, Future and Marketing for free download

06.02.2019

CES trends in 2019 and what they mean for marketers

The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.

01.02.2019

Bots: engaging in dialog with Alexa, Tinder and Lego Ralph

Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.

25.07.2018

Conversational commerce: when machines sell

Messengers and chatbots are taking on the roles of salespeople. This has both advantages and disadvantages.

10.06.2018

Core of the Conference and Trending Topics

06.01.2021

Pinterest Story Pins: a feature you should know as a marketer

Instagram, LinkedIn, and other platforms set the ball rolling, and now Pinterest has introduced new creator features, too – including the Pinterest Story Pins. Read on to discover what makes these so special and how you can leverage them.

11.06.2020

From chief marketing officer to chief customer officer: the new role of the CMO

Chief marketing officers are becoming an endangered species: in many companies they are either being axed or renamed. In order to hold their ground, CMOs must take on a new role and develop a new understanding of themselves.

13.11.2019

Charting the rise of the ‘brandless’ brand

With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?

09.10.2019

What role does personalization play in content commerce?

Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.

28.08.2019

Brands on the Internet – the best seminars, worklabs and demos

Recommendations for CMOs, marketing managers and brand managers

12.06.2020

5 tips for podcast SEO – How to increase the reach of your audio content

Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.

29.05.2020

Online audio boom at SMEs: why audio advertising is right on trend

When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.

22.01.2019

AI Ethics I: What do we want to use AI for?

Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.

31.05.2019

E-commerce: this is how small companies and founders can benefit as well

Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.

13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Marketing 11.04.2019

Purpose marketing: more attitude, please!

Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?

03.07.2019

E-Book “E-Commerce”: Trends, Topics and Developments

Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.

01.07.2019

Shout out II – For more female Empowerment

DMEXCO creates space for more female power in digital business.

09.07.2019

Upskilling the modern CMO

Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?

30.07.2019

Why it is hard to get past platforms

Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.

05.09.2019

Is messenger marketing coming to an end?

We will show you what all WhatsApp, Apple, etc. can do for businesses.

06.08.2019

5 steps for the optimal handling of customer reviews

The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.

01.03.2019

Facts and figures on mobile use in Germany

A glance at current studies and surveys shows how important smartphones have become. An overview.

30.08.2019

Conversion and marketing efficiency

The best seminars, worklabs and demos

10.09.2019

8 “Good-to-Knows” for your DMEXCO visit

Tomorrow's the day. Doors to DMEXCO 2019 open at 9 a.m. Here you can find out what you need to know before visitors, exhibitors and speakers meet.

22.02.2019

Thought leadership: a question of personality

Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.

07.10.2019

YouTube as a podcast platform?

More and more audio makers are using the world's largest video platform. With success.

12.02.2019

Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto

DMEXCO talks with responsible editors of our media- and market partners all over the world

10.05.2019

Social media ideation: Using a single topic to create as many pieces of content as possible

Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?

Resources 29.05.2019

5 questions about the near future of e-commerce

Amazon is both a blessing and a curse: experts see some challenges for business.

21.08.2018

Artificial intelligence in sales: 5 example applications

The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.

03.05.2019

Social media: more than just another communication channel

More and more companies are discovering social media as a channel for addressing customers

24.06.2020

Using AI to create a personalized shopping experience in online retail

The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.

17.01.2020

Template: 7 good reasons in support of a social media editorial plan

Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?

03.01.2019

Is it all just bullshit bingo? The most overestimated trends in 2019

Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.

07.11.2018

Google Maps as a competitor to local Facebook pages

A “Follow” function is only the latest example of a large-scale plan to expand the map service.

25.03.2020

Experts on the right communication strategy to adopt in the coronavirus era

How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.

18.05.2020

Customer experience in 5G: new perspectives for m-commerce and IoT?

The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.

30.08.2018

Podcasts: audio for the content marketing mix

Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.

03.07.2018

HoloLens and Magic Leap: what the AR future promises

Microsoft, Apple, Google and others are working on a revolution: Augmented Reality and Spatial Computing

14.07.2020

European digital ethics: the key to regaining data sovereignty

Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.

22.03.2019

SAP’s Martin Wezowski: with punk rock and respect for customers

In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.

18.09.2020

Top speakers reveal exclusive details about their sessions

What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.

16.10.2020

Retailtainment – the future of e-commerce?

The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.

30.10.2020

Visual commerce – the power of visualization

Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.

17.11.2020

Emotion AI – the artificial emotional intelligence

Robots with emotions can master complex tasks better. Researchers are convinced of this. But how do machines learn to read emotions, and what opportunities does emotion AI open up in the business world?

02.12.2020

Guide to radio advertising – on the same wavelength as your target group

Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.

09.12.2020

Advertising in podcasts (part I): authentically approaching audio advertising

Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.

14.12.2020

Podcast advertising (part II): a revolution in brand communication?

To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.

25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

30.10.2019

How to achieve successful advertising in podcasts

Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.

Events

Voice: Alexa, Siri & Co. – Listen up, don’t listen in

526 241 240 DMEXCO Survey 2-2019: Voice control, personal assistants...

Broadway stars go DMEXCO: Musical highlight before the official party

...topic of Voice, especially with regard to Voice Search, is...

DMEXCO launches podcast – RMS on board as partner

...and CEO of Yext, on the topic of voice search,...

DMEXCO 2018: Digital economy puts people front and center

...very well attended in 2018. There were some self-critical voices...

AI is 2019’s biggest trend, but Content Marketing is the day-to-day business

...its actual operational significance. Artificial Intelligence, Programmatic Advertising, Voice or...

The digital economy is increasing its focus on users, values and taking a stance

...of smart speakers and voice assistants in smart phones. ...