Posts under the Topic:
Audio and Voice
Digitalization has changed how we consume auditory content. Podcasts and music streaming are booming. The increasing use of voice-controlled assistants like Alexa, Siri, and Cortana is also fueling this new focus on audio and voice. The transformation can also be seen in the field of marketing. More and more brands are using auditory content to communicate with their target group.
Audible content as a strategy for brand awareness
More leads, more sales, more listens: what initially began with traditional radio advertising has now reached a whole new level with the increasing relevance of audio and voice. Not only does the huge range of channels available fo...
AI in Storytelling Is the Future
With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!
2 days ago
What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
14.07.2025
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
17.06.2025
Voice Assistants in Marketing: The Start of a New Era
Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.
01.04.2025
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!
21.03.2025
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
06.03.2025
BVDW masterclasses at DMEXCO 2024: fascinating practical insights
The latest trends and new tools – as a marketer, you have to stay up to date in an ever-changing industry. That’s where the practical BVDW masterclasses at DMEXCO come in. Here are some of the highlights from this year’s DMEXCO.
28.10.2024
5+ possible uses for Voice Engine in marketing
The ChatGPT hype has only just died down and OpenAI's next innovation is waiting – Voice Engine, an AI tool that imitates voices. Find out how to use the voice synthesizer in your marketing!
29.05.2024
Alexa, let’s design a better sounding world!
Church tower bells, car horns, ringing cell phones - acoustic information influences our everyday lives. Why are acoustic signals so effective? What functions does sound perform? And what does this mean for digital UX and the sound of entire brands?