Posts under the Topic:
Targeting
In online marketing, targeting is a strategy for approaching and reaching target groups. The aim of targeting advertising is to make a potential target group as aware as possible of a product or service and to increase the conversion rate. You need to precisely define your target group before you can target them. The better you understand the target group, the sooner the targeting and therefore the advertising messages will reach the intended recipient, and the more you will be able to avoid wasted coverage and unnecessary advertising measures. There is a range of targeting strategies to choose from, depending on what you are promoting.
The most important targeting techniques
When it comes to choosing a targeting strategy to market your company, there is no one size fits al...
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.
Shining Light into the Darkness: What Is Dark Social?
Dark social or dark traffic are terms that refer to untrackable online sharing. Check out our story about the secrets of web traffic and tracking to find out everything you need to know.
23.04.2025
Nostalgia Marketing: Why Retro Works
The nostalgia vibe is not just a passing fad – retro will never go out of fashion. It evokes comforting feelings and the idea that things were somehow better back then. But why is it so powerful? And how can you harness it in your marketing?
15.04.2025
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen time, brands need to rethink their approach. This is where mindful marketing comes in: How can businesses communicate their messages thoughtfully and effectively without overwhelming their audience?
20.03.2025
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.
19.03.2025
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
20.02.2025
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
05.02.2025
mADizin: The Future of Personalized Healthcare Communication
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
27.01.2025
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest desires, values and interests. Does that sound like science fiction? It’s not! Psychographic segmentation is the game changer in modern marketing.
24.01.2025