Posts under the Topic:
Social
In today’s society, social media has become a permanent fixture of modern life. It is mainly used for communication and connects people all over the world. The emphasis is on the word “social” because this digital form of interaction lives off people sharing and receiving information. Whether TikTok, Instagram, or Facebook, social media platforms offer a multitude of possibilities for digital interaction, making them extremely interesting for companies, too.
Social ads: the marketing strategy of the future?
Social media opens up enormous potential when it comes to marketing brands. Being so close to the target group not only generates leads, but also raises brand awareness. Around 90.4 percent of millennials and 77.5 percent of Generation X actively use ...
Insight Out: Bold Marketing at Everdrop with David Löwe
David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his m…
05.08.2025
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help yo…
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an explor…
03.07.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marke…
26.06.2025
A Deep Dive into AI-Generated Avatars and Virtual Influencers
A new trend has gone viral on social media: AI-generated avatars are every…
13.05.2025
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Sho…
06.05.2025
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambas…
Latest Stories
Shining Light into the Darkness: What Is Dark Social?
Dark social or dark traffic are terms that refer to untrackable online sharing. Ch…
23.04.2025
Accessible Content: What Do Content Creators Need to Know?
One of the aims of Germany’s Accessibility Improvement Act, which c…
17.04.2025