Posts under the Topic:
Social
In today’s society, social media has become a permanent fixture of modern life. It is mainly used for communication and connects people all over the world. The emphasis is on the word “social” because this digital form of interaction lives off people sharing and receiving information. Whether TikTok, Instagram, or Facebook, social media platforms offer a multitude of possibilities for digital interaction, making them extremely interesting for companies, too.
Social ads: the marketing strategy of the future?
Social media opens up enormous potential when it comes to marketing brands. Being so close to the target group not only generates leads, but also raises brand awareness. Around 90.4 percent of millennials and 77.5 percent of Generation X actively use ...
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen time, brands need to rethink their approach. This is where mindful marketing comes in: How can businesses communicate their messages thoughtfully and effectively without overwhelming their audience?
20.03.2025
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.
14.03.2025
Search trends for 2025: Is a new ecosystem emerging?
Online search has changed. Gen Z in particular is increasingly searching on TikTok and Reddit and using AI-powered search with chatbots to find answers to their queries. Which alternatives to Google are taking off, and how can brands position themselves?
13.03.2025
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
06.03.2025
Accessibility in digital marketing: a new must-have
From summer 2025, digital accessibility will be a requirement for B2C companies operating in the EU. But accessibility also increases reach, improves the UX, and strengthens trust in your brand. So, what’s the key to accessibility in marketing?
27.02.2025
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
20.02.2025
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. TikTok and similar platforms have revolutionized how users consume content. What does this mean for your brand? Time for a deep dive into the world of video marketing.
The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!
11.02.2025
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
07.02.2025