Posts under the Topic:
Future
AI Trust: New Standards For The AI Era
A DMEXCO column by Evgeny Popov on AI trust: If AI can understand context, infer meaning, and act autonomously, do we still need standards? The answer may be more complex than it seems.
01.09.2026
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
Digital Marketing Startups: Move Forward in the Start-up Area
For digital marketing startups, the Start-Up Area at DMEXCO 2026 is the place to meet the people who decide on budgets, investments, and business partnerships. No waiting for replies or callbacks. Just straight into face-to-face conversations.
26.08.2026
Adtech and Martech: What Matters Now at the World of Tech
AI is transforming marketing, third-party cookies are becoming less relevant, and new data strategies offer a competitive edge. But which adtech and martech solutions will move businesses forward? The World of Tech at DMEXCO 2026 has the answers.
21.08.2026
World 🟦🔴 OF 🟦🔴 Commerce : The Hot Spot for Digital Commerce
AI is influencing product recommendations, retail media is emerging as a growth driver, and the boundaries between commerce and other disciplines are becoming blurred: The World 🟦🔴 OF 🟦🔴 Commerce at DMEXCO provides an urgently needed discussion forum.
18.08.2026
AI Disclosure Requirements: The Question You Need to Ask Now
“Do we need to label this?” – if this question weren’t on marketers’ minds before, it certainly is now! A new AI disclosure obligation came into force in the EU on August 2, 2026. Find out some answers in our guide.
Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
04.08.2026
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
Shopping Events: Why Experiences Are Transforming Ecommerce
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.
20.07.2026
Commerce Playbook 2027: 7 Ecommerce Strategy Insights
AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now.
