Posts under the Topic:
Future
The End of Marketing Generalists?
AI is reshaping more than marketing tasks. It's changing entire team structures. Using Gamma as an example, Verena Gründel explores why the barbell model could become the blueprint for future marketing teams.
1 day ago
Agentic Advertising: Someone Has To Carry The Proof Gap
A DMEXCO column by Evgeny Popov on agentic advertising: AI agents can stay within budget and still spend too much, because the money moves before the proof arrives. Who carries that gap – and what would it take to price it?
10.11.2026
Ecommerce Trends for 2027: The Key Insights from DMEXCO 2026
Who will decide what to buy tomorrow? Buying triggers increasingly stem from social feeds and AI assistants, while AI shopping agents handle some purchases entirely. Here we share six ecommerce trends from DMEXCO 2026 to get you excited for 2027.
22.10.2026
Agency Trends for 2027: Key Insights from DMEXCO 2026
“What are agencies for?” Kristian Meinken, CEO of pilot Group, asked at DMEXCO 2026. The more routine work AI takes over, the more urgent the question becomes. The key agency trends for 2027 reveal where agencies will create value in the future.
20.10.2026
Tech Trends for 2027: Key Insights from DMEXCO 2026
AI is becoming a core part of business infrastructure, AI agents are emerging as the new players in commerce, and data will prove critical to success – at DMEXCO 2026, experts discussed the tech trends set to define 2027. Here are our top five!
Digital Marketing Masterclasses: Deep Dives at DMEXCO 2026
From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.
09.09.2026
AI Trust: New Standards For The AI Era
A DMEXCO column by Evgeny Popov on AI trust: If AI can understand context, infer meaning, and act autonomously, do we still need standards? The answer may be more complex than it seems.
01.09.2026
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
Digital Marketing Startups: Move Forward in the Start-up Area
For digital marketing startups, the Start-Up Area at DMEXCO 2026 is the place to meet the people who decide on budgets, investments, and business partnerships. No waiting for replies or callbacks. Just straight into face-to-face conversations.
26.08.2026
Adtech and Martech: What Matters Now at the World of Tech
AI is transforming marketing, third-party cookies are becoming less relevant, and new data strategies offer a competitive edge. But which adtech and martech solutions will move businesses forward? The World of Tech at DMEXCO 2026 has the answers.
21.08.2026
