Posts under the Topic:

Future

A group of young people hugging as a symbol of the importance of empathy in marketing.

Empathetic Marketing: Why We Need People to Control AI

With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.

Transformation Consumers

18.12.2025

Two young people look at a smartphone – the content they view is dictated by AI search visibility.

Make Your Brand a Trusted Source to Secure AI Search Visibility

The key to AI search visibility is having your content appear as a citation in AI answers. Providing clear structures, genuine expertise and clean data will make your website the preferred source when AI decides which brand to trust.

Artificial Intelligence Future

11.12.2025

The vast majority of AI initiatives will fail

Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.

Artificial Intelligence Future

08.12.2025

Employees post a picture from a meeting.

DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI

A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.

DMEXCO Column Transformation

02.12.2025

The big earned-paid gap—and why the system is threatening to collapse

LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.

Artificial Intelligence Search & SEO

28.11.2025