Posts under the Topic:
Future
The vast majority of AI initiatives will fail
Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.
2 days ago
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
02.12.2025
The big earned-paid gap—and why the system is threatening to collapse
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
28.11.2025
AI Agents take over – and the open web may die
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
19.11.2025
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
27.10.2025
Latest Stories
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
15.10.2025
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
13.10.2025
