Posts under the Topic:

Future

A woman’s face is illuminated by code to symbolize synthetic marketing.

Synthetic Marketing: Optimized by Algorithms, for Algorithms

Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?

Artificial Intelligence Data & Analytics

13.03.2026

Diversity in marketing: Why ignorance is harmful

A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.

Diversity & Inclusion #attitudematters

13.03.2026

Marketing Survey 2026: AI Dominates the Marketing Agenda

In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.

Transformation Consumers

11.03.2026

Image of a breaking segmentation wall from which a colored data stream flows out—a symbolic image for the end of classic target group segments.

Programmatic Advertising: The Segment is Dead—Long Live the Vector

A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.

Programmatic Artificial Intelligence

11.03.2026

Image symbolizing behavioral design: A hand reaching out from a screen controls a consumer as if she were a puppet on a string.

Behavioral Design: Nudging or Manipulation in Marketing?

Is behavioral design smart UX or manipulation? The debate surrounding dark patterns shows that performance isn’t the only issue at stake – acting responsibly matters too. The position you take will shape your marketing strategy.

Consumers Future

10.03.2026

Young marketers review marketing KPIs on a concept board.

Marketing KPIs: How AI Is Reshaping the Tracking Landscape

New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.

Transformation Consumers

03.03.2026

AI scandal surrounding Oktoberfest poster

A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.

Artificial Intelligence Content

27.02.2026

Graphic illustrating multiple channels that are interconnected in a business with an omnichannel strategy.

Omnichannel Strategy: If Not Now, When?

The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.

Transformation Consumers

26.02.2026

Latest Stories

Beitragsbild_Story_Großes Turnier, kleines Budget

Big Event, Small Budget: Win with FIFA World Cup Marketing

Beitragsbild_Story_Synthetic Audiences, Synthetic Content, Synthetic Traffic (1)

Synthetic Marketing: Optimized by Algorithms, for Algorithms

Diversity in marketing: Why ignorance is harmful

Beitragsbild_Story_Umfrage marketing-BÖRSE

Marketing Survey 2026: AI Dominates the Marketing Agenda

Programmatic Advertising: The Segment is Dead—Long Live the Vector

A photograph of a woman wearing smart glasses, an example of immersive marketing technology.

Immersive Marketing – Growing Under the Radar

Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.

Transformation Brand & Brand Safety

19.02.2026