Posts under the Topic:
Future
A Look Back at SXSW in Austin
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
3 days ago
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
23.03.2026
Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
13.03.2026
Diversity in marketing: Why ignorance is harmful
A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.
13.03.2026
Marketing Survey 2026: AI Dominates the Marketing Agenda
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
11.03.2026
Programmatic Advertising: The Segment is Dead—Long Live the Vector
A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.
11.03.2026
Behavioral Design: Nudging or Manipulation in Marketing?
Is behavioral design smart UX or manipulation? The debate surrounding dark patterns shows that performance isn’t the only issue at stake – acting responsibly matters too. The position you take will shape your marketing strategy.
Marketing KPIs: How AI Is Reshaping the Tracking Landscape
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
03.03.2026
AI scandal surrounding Oktoberfest poster
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
27.02.2026
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
26.02.2026
