Posts under the Topic:

Future

Maximilian Conrad of Hypecast talks about Dynamic Ad Insertion

Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts

A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.

DMEXCO Column Transformation

1 day ago

CTV marketing: stock image of a TV remote control.

Internet Killed the TV Star: CTV Marketing

CTV marketing is now considered the most important factor in media planning. Streaming services seem to dominate the market. But linear broadcasting is proving more resilient than many predictions.

Transformation Targeting

13.06.2025

A single paper bird breaks away from the flock and rises above the competition.

Be Bold. Move Forward. Courage, Innovation and Purpose Marketing

In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.

Transformation Future

30.05.2025

Crystal ball reflecting the Chancellery in hand – symbol of the digital economy’s future and government policy

The Digital Economy on the Move – Three Priorities for the New Government

A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.

DMEXCO Column Public Policy

22.05.2025

Robot hand touching human finger – symbolic image of AI and creative collaboration

A client chose the AI-generated logo by his secretary over ours.

Sounds like a nightmare? It happened to creative director Davide Colla from 150UP, as he shared on the DMEXCO podcast.

DMEXCO Artificial Intelligence

21.05.2025

The cookieless era is revolutionizing targeting: A diagram reveals the inner workings of the human brain.

Competing Technologies: Is the Cookieless Era on Its Way?

The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.

Consumers Transformation

19.05.2025

Columnist Thilo Kölzer on health tokens in the healthcare market.

Health tokens: How crypto is shaking up the healthcare market

A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.

DMEXCO Column Consumers

15.05.2025

A symbolic image of TikTok Shop: a smartphone as a storefront with floating gift boxes, shopping bags, and a pink background

TikTok Shop – What’s All the Hype About?

TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?

Social E-Commerce

06.05.2025