Posts under the Topic:

Future

A digital shopping cart in fluorescent colors symbolizes the e-commerce trends of 2025.

Update: the 4 leading ecommerce trends of 2025

Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.

Consumers E-Commerce

3 days ago

The creator economy: influencers in front of the microphone in a studio

The creator economy trends for 2025: The boom continues

We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!

Brand & Brand Safety Transformation

11.02.2025

Digitally generated light bulb: Social searches are providing answers in place of search engines.

Gen Z leads the social search movement

For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.

Consumers Transformation

07.02.2025

Smart AI agents for marketing: your much-needed upgrade

Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.

Consumers Transformation

05.02.2025

Generative AI in marketing offers a wide range of possibilities

Embrace the future with generative AI in marketing

What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.

Future Technology

30.01.2025