Posts under the Topic:
Future
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
1 day ago
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
15.10.2025
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
13.10.2025
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
06.10.2025
DMEXCO 2025: Start-ups in the Spotlight
The Start-up Area at DMEXCO 2025 puts founders in the spotlight. Top newcomers with high growth potential create the ideal platform for showcasing ideas.
03.09.2025
Don’t Miss These Top Female Speakers at DMEXCO 2025
DMEXCO 2025 will see a whole host of women bring their expertise to the stage. You can look forward to hearing these speakers and their exciting perspectives on topics such as female leadership, community building, female reach and zero UI.
02.09.2025
What Not to Miss at DMEXCO 2025: Event Highlights
DMEXCO 2025 has a ton of exciting highlights in store for you. Get ready for insights into top topics such as the AI revolution, modern payment solutions, social media marketing, entrepreneurship in turbulent times – and more!
29.08.2025
