Posts under the Topic:

Future

A symbolic image of TikTok Shop: a smartphone as a storefront with floating gift boxes, shopping bags, and a pink background

TikTok Shop – What’s All the Hype About?

TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?

Social E-Commerce

1 hour ago

Marketing Relevance: A replica of the sculpture “The Thinker” made of pink building blocks, sitting on a plinth against a colorful gradient background.

Rethinking Marketing Relevance – From AI to Personalized Communication

A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.

DMEXCO Column Artificial Intelligence

29.04.2025

A desk with an old television set and VHS tapes

Nostalgia Marketing: Why Retro Works

The nostalgia vibe is not just a passing fad – retro will never go out of fashion. It evokes comforting feelings and the idea that things were somehow better back then. But why is it so powerful? And how can you harness it in your marketing?

Consumers Creativity & Design

15.04.2025

AI agents: A person in shadow holds a smartphone up to the camera against a colorful gradient background in shades of pink and violet

AI agents: Context-based intelligence profiles as a booster for brands

A DMEXCO column by Evgeny Popov on AI agents and the contextual advertising revolution.

DMEXCO Column Transformation

02.04.2025

A humanoid robot with sound waves represents voice assistants in marketing

Voice Assistants in Marketing: The Start of a New Era

Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.

Transformation Artificial Intelligence

01.04.2025

What Does an Apple Tree Have to Do with Brand Relevance?

A personal look back at the month of March by Verena Gründel, host of DMEXCO – and at the small and big moments that truly define brand relevance.

DMEXCO Brand & Brand Safety

31.03.2025

Content marketing in 2025: A young woman searching online

Content Marketing Guide for 2025: Adapt to AI and voice search

Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!

Transformation E-Commerce

21.03.2025

Latest Stories

TikTok Shop – What’s All the Hype About?

Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League

Relevanz marketing_DMEXCO Kolumne 17_Evgeny Popov

Rethinking Marketing Relevance – From AI to Personalized Communication

DMEXCO Podcast [GER]: Christoph Weber on the Power of Differentiation and Creatives

Dark Patterns: Marketing Gets a Stricter Legal Framework

Conscious marketing symbolized by a hand in a meditation position in gently graduating shades of blue and red to represent the search for a more conscious lifestyle.

Mindful Marketing: How Brands Stay Relevant in a Digital Detox World

In a world where many people are consciously cutting down on screen time, brands need to rethink their approach. This is where mindful marketing comes in: How can businesses communicate their messages thoughtfully and effectively without overwhelming their audience?

Consumers Brand & Brand Safety

20.03.2025