Posts under the Topic:
Future
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
Shopping Events: Why Experiences Are Transforming Ecommerce
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.
20.07.2026
Commerce Playbook 2027: 7 Ecommerce Strategy Insights
AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now.
Total Video at the Screenforce Festival 2026
On July 2, the Screenforce Festival 2026 in Düsseldorf, Germany, demonstrated why the future of video advertising won’t be defined by competition between TV and streaming, but rather by their combined impact: total video.
14.07.2026
Online Marketplaces: The Ultimate Ecommerce Strategy?
Online marketplaces account for 57 percent of German ecommerce sales. At the same time, AI and agentic commerce promise to be the next big ecommerce trends. But which developments are truly strategically relevant? Expert Jan Griesel has the answers.
26.06.2026
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
World Cup 2026 is bringing television back
For a few weeks, millions of people are doing something that has become surprisingly rare: watching the same thing at the same time. The World Cup is turning television back into a shared experience—and perhaps even restoring our attention spans.
Verena Gründel Met a Cyborg
An antenna implanted in his head, new senses, and a radically different way of experiencing the world: At TECH 2026, Verena Gründel meets the world's first officially recognized cyborg and explores how much machine can become part of being human.
05.06.2026
Beyond Checkout: Jonas Rashedi on Top KPIs in Ecommerce Today
Jonas Rashedi, Chief Digital Officer at FALKE, discusses critical factors influencing success and KPIs in ecommerce now and in the future, plus why it’s sometimes the most unremarkable levers that achieve the greatest impact.
28.05.2026
Talent Development in Marketing: Why Real-World Cases Matter More Than AI
AI is changing the pace at which marketing is created. Young marketers don’t learn through increased output, but through real-world decisions, challenges, and case studies. Why talent development today needs real conversations and authentic content, rather than yet more tools.
