Posts under the Topic:
Future
The Creator Economy in 2026: The New World of Content Collabs
In 2026, the creator economy has become more professional than ever. But what does that mean for your business? And how can you find content creators that are a good fit for your brand? Discover the answers in our guide.
2026 Marks the Next Stage of AI Transformation
Recent years have focused on experimentation – now it’s time to take the next step toward AI transformation. The motto for DMEXCO 2026 is “Scaling Intelligence.” So, how can companies gain operational added value from artificial intelligence?
Scaling Intelligence: From Experimentation to Measurable Impact
In recent years, the potential of artificial intelligence has been a hot topic in the industry. Trials have been run, prototypes built, and initial workflows tested. But the time for experimentation is over and scaling intelligence is the priority.
11.05.2026
Claws: Why AI Agents Could Become the New Operating System
A comment by Verena Gründel on Claws, the next major interface between humans and computers - and why these new AI agents are as powerful as they are risky.
08.05.2026
15 Effective AI Use Cases for Marketing Teams
Marketing teams are under pressure: more content, more channels, less time. AI promises to ease the burden, but without a clear strategy, much of its impact is lost. Our guide presents fifteen practical AI use cases for marketing to help you succeed.
04.05.2026
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
22.04.2026
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
Why Performance Marketers Need to Start Viewing Assets Not as Costs, but as Investments
A boost for creative diversity: In this DMEXCO column, Paulina Schumann and Timo Sander break down how Meta’s Andromeda update is reshaping the rules of the game and what it means for the future performance of your marketing.
09.04.2026
KPI Crisis? 4 Strategies to Increase AI Visibility
Do your reports indicate a dramatic drop in visibility? You’re not alone – zero-click search and AI tools are fundamentally changing search behavior. Discover strategies to boost your AI visibility in a search landscape dominated by LLMs.
Brand Loyalty over Hype: 93% of Germans Prioritize Quality
In 2026, consumers are making more cautious choices. The focus is shifting away from trends toward trust, quality and brand attachment. The DMEXCO Brand Study reveals the factors shaping brand loyalty and how you can tailor your strategy accordingly.
31.03.2026
