Creativity & Design

Digital design is all about creating suitable products in this context. Digital designers create and optimize digital systems, services, and products. They guide the development process and are confident creators who are on a par with architects. In the Digital Design Manifesto, German designers demand, among other things, a design culture for digitalization that is equal to the technical culture.

Digital designers making digital creativity a reality

There are three key aspects to consider when implementing digital product design:

1. The needs and wishes of users
2. Economic efficiency
3. Technical possibilities

For digital designers to strike the right balance and successfully combine these three aspects in their work, they must think of themselves and their digital design profession as an interface between product development, research, and user needs. That requires strong communication skills and leadership qualities. It goes with saying that a keen sense of digital creativity is also a prerequisite for successful digital design.

Digital creativity & design can be found in every area of our lives

Digital creativity and creative product design are in demand everywhere, from online communication and marketing to retail and even education. As habits, expectations, and requirements change, outdated structures and processes need to be transformed as well.

Digital creativity & design in crisis management

The coronavirus crisis has called for a certain degree of digital creativity and an even more agile implementation of creative digital design, while demonstrating the huge potential benefits of using new technologies, such as:

• Apps: The widespread use of smartphones and the development of solution-oriented apps have resulted in countless ways of making daily life easier. The German “Corona-Warn” contact tracing app, for example, not only provides comprehensive information about the coronavirus, but also allows potential contacts with people who have tested positive to be traced.
• Networking and clouds: When it comes to business and education, working from home and remote learning have created a need for creative digital solutions. One example of this is the way in which the German government has supported schools by providing learning platforms that can be used by both teachers and students.

As networking progresses, this has created many opportunities to harness digital creativity & design to cope with spontaneous social changes and make everyday life easier.

Digital creativity & design in sports

Sports and new technologies have gone hand-in-hand for some time now, from using virtual reality to market sports products to live streaming sports events on digital platforms. Esports are also becoming increasingly popular. Packed auditoriums, matches that last for hours, and seven-figure salaries demonstrate that society has embraced gaming as a sport.

Offline sports use digital analytical solutions to optimize athletic performance. The Canadian sports data and analytics company Stathletes, for example, has developed customized software tools that analyze the performance of ice hockey teams and record detailed data. Tracking athletic performances gives professional teams accurate insight into how they are doing, so that they can use the data to perfect their strategy, for instance.

Digital creativity & design in agriculture

More and more consumers are scrutinizing their own consumption behavior, and are taking factors such as sustainability and transparency about both producers and supply chains into consideration when deciding what to buy. Swiss agritech startup farmer connect® uses blockchain technology to enable a sustainable, inclusive, and efficient food supply chain from farmers to consumers. The aim is to combine the transparent networking of individual supply strands with secure, private data storage to promote fair and sustainable agriculture.

Digital creativity & design in digital commerce

The vast majority of customers who shop online use mobile devices. If online store owners want to stop the shopping experience from being plagued by technical problems or poor-quality images, they need to optimize their online presence across all devices. Flexible and adaptable solutions have to be developed as part of digital design. One creative approach to this is “progressive web apps”. This hybrid of a website and app offers a crucial advantage for businesses and customers because the technology works independently of the device and even operates in offline mode.