In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.
The business network LinkedIn is in a state of dynamic development. B2B marketing is the name of the game here, not least due to the numerous B2B influencers it has to offer, who have extensive reach. But how does the business that has been ascribed to the B2C market for so long work on LinkedIn? And what does the future hold for the network?
A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.
During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.
World of Agencies Stage
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Overview Slides – World of Agencies
Session Slides – World of Agencies
World of Experience
...Downloads World of Experience – Booklet 15530 World of Experience...
Final countdown: the last news prior to DMEXCO 2018
...Expo: the “World of Agencies” in Hall 8. Have...
The digital economy is increasing its focus on users, values and taking a stance
...these goals better in the future. Leading media agencies...
DMEXCO 2018: Digital economy puts people front and center
...visitors and a successful premiere of the “World of Agencies”...
...our exclusive agency exhibition space. The World of Agencies is...
...world for a one-of-a-kind event each year in Cologne, DMEXCO...
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...and World of Agencies DMEXCO 2018 features around 1,000...
...DMEXCO Conference live from all over the world via our...
...brands, agencies & decision-makers Private meeting & presentation space for...
DMEXCO 2018: All partners & sponsors
...(AGOF), the German Association of Communication Agencies (GWA), the Internet...
DMEXCO 2020: new on-site concept and a digital “DMEXCO @home”
...to live conference streams (from Cologne and the whole world),...
...experience the complex digital world Current and groundbreaking innovations can...
Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne
...important awards for entrepreneurs worldwide. True to the motto “From...
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...at the world’s leading exposition and conference for the digital...
The speaker highlights at DMEXCO 2018
...Trivia), former Formula 1 world champion and investor Nico Rosberg,...
DMEXCO partners with Unilever Foundry to launch start-up innovation showcase
...world-leading innovation experts. In collaboration with Unilever Foundry, a global...
Lufthansa FlyingLab: DMEXCO 2018 starts above the clouds
...can be used to connect the real world with the...
Christoph Menke becomes new Director Sales & Operations of DMEXCO
...of DMEXCO, the world’s leading trade fair and conference for...
SevenVentures Pitch Day: Start-up competition returns to DMEXCO in 2019
...is one of the most important awards for founders worldwide....
“Trust In You”: Industry discusses the importance of trust in digital marketing at DMEXCO 2019
...the worlds of digital business, marketing and innovation are once...
DMEXCO 2020 to be held in all-digital form
...from all over the world can make presentations at the...
...Brands 40% Tech Providers 24% Agencies 19% Consulting 8% Other...
DMEXCO opens Future Park
...world will meet in the Congress Centrum Nord and open...
Corona pandemic accelerates digital transformation and will strengthen digital economy
...text text All over the world, there is only one...
...road. Immerse yourself in the world of DMEXCO @home and...
“Attitude matters” is the motto of DMEXCO 2020
...and at the moment, the largest companies in the world...
Deep Dive Sessions
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#DMEXCO19 – The final countdown with Stephanie Buscemi (Salesforce), Jimmy Wales (Wikipedia), Roger McNamee (Facebook investor) and Dominique Delport (VICE)
...Spotify about the beautiful new world of podcasting (12th of...
...characters from the world of digital business Call for Papers...
...all over the world. Expand your Business DMEXCO is the...
DMEXCO launches podcast – RMS on board as partner
...topics from the digital world: from artificial intelligence to big...
DMEXCO 2018: New Tickets, Stable Prices
...from all over the world. With the two-day ticket, trade...
Judith Kühn joins dmexco as new Director Conference
241 240 The world’s leading trade fair and conference for...
dmexco goes for greater quality in 2018
...over the world, and presents the most promising strategies, solutions,...
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...world dates back to the nineties, when he founded one...
...event sponsor (different levels) or vertical partner (Agencies, Startups, VIP/Speakers,...
...offices upon request. These are law enforcement agencies, authorities that...
AI is 2019’s biggest trend, but Content Marketing is the day-to-day business
...and more than 550 speakers from around the world for...
Google Drive and Microsoft Teams are digital economy’s most popular home office tools
...the world make DMEXCO the top event for the industry....
Thomas Mosch becomes new Director Conference of DMEXCO
...700 speakers from all over the world make DMEXCO the...
...e-commerce! In the center of the new World of E-Commerce,...
Broadway stars go DMEXCO: Musical highlight before the official party
...summer midnight dream: the worldwide DMEXCO community celebrates the end...
Voice: Alexa, Siri & Co. – Listen up, don’t listen in
...been sold worldwide in the past twelve months. In addition,...
...world’s best technology & innovation leaders Modular packages – depending...
DMEXCO motto for 2019 is “Trust in you”
...and more than 550 speakers from around the world for...
...a host on event stages around the world – like...
...professionals from the world’s leading companies. Louise currently spends a...
DMEXCO brings Milko Malev on board as Director Communications & Media
...countries worldwide with a focus on internationalization. “I have...
New CI and Website: DMEXCO shows off a New look for its 10th Edition
...1,100 exhibitors, and 500 speakers from around the world for...
dmexco: Take C.A.R.E. is the motto for 2018
...visitors, 1,100 exhibitors, and 500 speakers from around the world...
...as many C Level professionals from the world’s leading companies....