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Business 18.06.2019

7 start-up myths undergo a reality check

Start-ups are often either idealized or demonized. The truth is usually somewhere in between. We spoke with Nico Lumma and Christoph Hüning from start-up partner Next Media Accelerator about common myths.

Business 19.06.2019

Start-up atlas of Germany

Where is it worth launching a company and investing?

Business 24.06.2019

How investors and start-ups find each other

Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.

Future 27.07.2019

Innovation for the core business: corporate start-ups

How the Otto Group is shaping its digital future

Conference 11.07.2018

From start-up to brand: SevenVentures CEO Florian Pauthner speaks about the pitch of the year

SevenVentures Pitch Day has become a real institution in the start-up scene. In 2018 the competition will take place for the first time at DMEXCO. We spoke with SevenVentures CEO Florian Pauthner about working with start-ups and past winners.

Resources 20.01.2020

Whitepaper: Ensuring successful start-up business development

There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.

Expo 21.05.2018

Future Park Start-up Area

The future generation of successful entrepreneurs will meet for two days at DMEXCO in the Start-up Area of the DMEXCO Future Park.

Conference 06.06.2018

2 Stages and a Start-up Hatch

During DMEXCO, B2B and B2C start-ups of the marketing and media industry pitch in front of customers and investors.

Business 03.07.2018

CA Accelerator: internal start-ups as innovation drivers

How a software industry veteran is inspired by the spirit of modern Silicon Valley.

Expo 26.06.2019

Future Park: The perfect stage for growing start-ups at DMEXCO

E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.

Expo 25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Resources 04.07.2019

Growth hacking for start-ups: learning from the big players

Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.

Business 11.10.2019

Sustainable start-ups: Can climate protection and business work in combination?

Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.

Resources 12.06.2019

These 10 tools can help your start-up take flight

No company can do without the right collaboration tools. Wrong decisions can quickly lead to dead ends and cause growing pains.

Business 07.06.2019

Why a start-up might be your next employer

IT professionals do not look for jobs, but are found by companies. Sean Bave from Stack Overflow explains why your next career step could very well be in a startup.

Future 15.07.2019

How innovation labs help in the digitalization process

Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.

Expo 04.06.2018

The Future’s Successful Generation of Entrepreneurs

At DMEXCO, the future's successful generation of entrepreneurs will meet in the Start-up Village for two days.

Business 04.06.2019

At eye level with the global players

Seven reasons why your start-up should be part of the DMEXCO.

Conference 29.07.2019

The CVC conference: information, inspiration and networking

An exchange among corporate venture capital investors - new paths and the perfect pitch

Announcements 13.09.2018

Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy

At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.

Announcements 09.09.2018

Final countdown: the last news prior to DMEXCO 2018

In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.

Future 08.09.2018

The growth mindset: all innovations start off in the head

The pressure to innovate in the age of digitalization requires a different attitude among employees.

Business 31.01.2019

Investment trends 2019: Follow the money

E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.

Business 04.12.2019

Building a sales team – how to find the perfect candidates

Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.

Resources 31.01.2020

Your DMEXCO stand: download our Exhibitor Guide for free

Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.

24.07.2020

Corporate venturing: investing in digital expertise pays off

Fresh ideas and innovations from externally sourced bright minds – companies such as Google, Intel, and BMW are taking a corporate venturing approach to harness the expertise of startups in order to optimize digital technologies or tap into new business areas.

13.08.2020

Conducting sales talks in coronavirus times – here’s how

Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.

Announcements 13.09.2018

DMEXCO Day 1: dialog, inspiration & real business

DMEXCO 2018 has begun. An overview of everything that happened on the first day.

Business 04.06.2018

Synthetic Data: a new Business Model?

Data is the raw material for AI systems. But what do companies do that do not generate enough data?

Announcements 12.09.2018

Ready for DMEXCO 2018: Report from the day before

The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.

Marketing 27.01.2020

How virtual influencers are gaining a foothold in digital marketing

Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.

18.09.2020

Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy

“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.

31.07.2020

Agile business development: trial and error instead of long-term planning

Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.

24.06.2020

How AR technology can optimize product development

The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.

09.06.2020

Moving from a sales funnel to a trust funnel – lasting success through trust

In many cases, a traditional sales funnel doesn’t quite cut it. A trust funnel represents a better alternative, especially for B2B marketers. Why? Because it takes the entire lifecycle of the customer into account and not just the sale alone.

18.05.2020

Customer experience in 5G: new perspectives for m-commerce and IoT?

The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.

Business 18.02.2020

Goodbye productivity killers: 20 tips on how to create efficient meetings

Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.

15.06.2020

How you can increase your sales efficiency with lead scoring

Not everyone who is interested in your product or service will become a customer. With lead scoring, you can identify qualified leads early on. Read here to find out how to establish your own lead scoring system.

Business 15.01.2020

5 Things that established firms can learn from startups

In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.

Technology 03.09.2019

Familiar yet new: Acoustic focuses its attention on marketing

Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.

Resources 16.08.2019

Three learnings from the success story of Opinary

Leveraging the reader’s opinion to gain more relevant reach.

Future 09.08.2019

Speed of innovation in medium-sized companies: agile like Amazon

The motto is: doing!

Business 13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Resources 05.04.2019

It depends on the processes

Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.

Business 27.08.2018

What we can learn from Netflix

Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.

Announcements 07.08.2018

The speaker highlights at DMEXCO 2018

A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.

Resources 18.10.2019

Focus has to be placed on experience – how ArtNight is bringing people out of virtuality

With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.

Marketing 14.01.2020

Why personas are a product marketing must-have

There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.

Announcements 12.09.2019

These highlights await you on the second day of DMEXCO 2019

Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.

Expo 31.10.2019

#DMEXCO19: facts, figures & pictures

"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.

Marketing 03.12.2019

Beautify your sales: tips for outstanding UX design

The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.

Resources 06.12.2019

Comparison of providers: Want bug-free software? Crowdtesting is the answer

Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.

31.08.2020

It’s all about networking! Here’s how to digitally network at DMEXCO @home

Exhibiting and networking belong together like digital and marketing. The DMEXCO @home platform is revolutionizing digital networking in 2020. Check out the exciting features that await you!

30.04.2020

How to onboard new agency clients successfully

In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.

06.05.2020

Guide: How can agile working be implemented in agencies?

Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.

24.08.2020

10 tips for your digital expo presence

Purely digital and decentralized – DMEXCO 2020 will be DMEXCO @home and will embrace focused networking and intensive interaction with the global community. In our 10 tips, we reveal what you need to consider as an exhibitor at DMEXCO @home!

26.08.2020

Pinterest as a marketing channel: is the network being wrongly neglected?

Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.

Future 23.07.2019

Building a customer-obsessed culture

The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.

Future 01.08.2019

How the digital agency of the future will work

Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?

Conference 01.04.2019

Debate Stage

Opinion matters here! An extraordinary stage, live voting, a hot chair and passionate debates.

Expo 25.06.2019

8 tips for optimizing your trade fair presentation

Several things should be considered before, during and after the trade fair to ensure the event is a success for your company.

Future 13.07.2018

Using future technologies to tap into new business opportunities

Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.

Conference 09.06.2018

Your Opinion Counts!

An extraordinary stage, live voting, a hot seat and passionate debates.

Resources 31.05.2019

E-commerce: this is how small companies and founders can benefit as well

Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.

Announcements 12.03.2018

DMEXCO Goes for Greater Quality in 2018

Six halls, again more than 1,000 exhibitors, stable ticket prices

Future 05.06.2018

Augmented Reality in Marketing: 8 Current Examples

Apple, Google, Facebook and Snapchat are breathing new life into the old topics – with great success.

Future 09.07.2018

What Virtual Reality needs for its breakthrough

VR has experienced a boom, but it is still a niche product. A lot needs to be done for the mass market.

Future 03.07.2018

HoloLens and Magic Leap: what the AR future promises

Microsoft, Apple, Google and others are working on a revolution: Augmented Reality and Spatial Computing

Technology 14.08.2018

Artificial Intelligence: People must be the consciousness of the system

To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.

Media 17.08.2018

WhatsApp: The giant is opening up to businesses

Finally, companies get official tools for the messenger. A look at the current and upcoming features.

Marketing 04.09.2018

AI in marketing: From the user to the personality

We are permanently online and leaving a digital footprint. How digital marketing benefits from data.

Marketing 23.11.2018

Why ‘Initiative Q’ belongs to the marketing textbook

You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.

Marketing 10.05.2019

Social media ideation: Using a single topic to create as many pieces of content as possible

Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?

Business 12.09.2019

#TrustInYou – Live from the DMEXCO Vol. 2

Insights, impressions and emotional moments – live of the second DMEXCO day.

Resources 30.10.2019

How to achieve successful advertising in podcasts

Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.

Technology 28.10.2019

Automation technology: how companies can harmonize marketing and sales

The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.

Business 22.11.2019

Black Friday & Cyber Monday 2019: what you need to know

On 29 November 2019, Black Friday will once again take over the market. As every year on the fourth Friday in November - the day after Thanksgiving - retailers will be enticing customers with attractive discounts. This applies to everything from clothing and cosmetics to electronics and household goods. In almost every product group, items are offered at reduced prices.

Technology 27.09.2019

One click to the essence: To-the-point videos with GoEssential

Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?

Technology 26.09.2019

Artificial intelligence in customer dialogue

How chatbots can help you optimize your customer experience

Marketing 20.09.2019

Live chat in the web shop: product competence meets spelling skills

While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.

Resources 17.09.2019

The dos and don’ts for your content automation strategy

As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.

Resources 02.08.2019

Which shop system fits? Online shop solutions in comparison

How to find the right e-commerce shop system?

Expo 10.09.2019

8 “Good-to-Knows” for your DMEXCO visit

Tomorrow's the day. Doors to DMEXCO 2019 open at 9 a.m. Here you can find out what you need to know before visitors, exhibitors and speakers meet.

Future 02.09.2019

“The demand for ethics in the digital industry is growing”

Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW

Marketing 29.08.2019

How marketers can benefit from TikTok

Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.

Marketing 13.08.2019

Why e-mail marketing has become far more than just e-mail marketing

Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.

Business 23.12.2019

Shopping in a collective – Social commerce is evolving into social group buying

A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.

Business 25.07.2019

Agile teamwork: uncertainties as opportunities in a dynamic business world

Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.

Announcements 18.07.2019

The DMEXCO App: a ticket key and network in one

All the relevant business information for the digital marketing community

Business 17.07.2019

Why you shouldn’t write off agencies when it comes to digitalization issues

Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.

Business 06.06.2019

Finding and retaining IT professionals

Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.

Marketing 09.12.2019

Rethinking messenger marketing – what now after the WhatsApp newsletter ban?

Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.

29.04.2020

Creating surveys: How to ask effective questions in the correct way

As a central method of market analysis, surveys play an important role in business development and improving products and services. Our free checklist shows you what you need to bear in mind when creating a questionnaire.

06.02.2020

Design thinking: Merely a buzzword these days, or still an innovative creative approach?

In part 1 of our three-part series on design thinking, we invite you to take stock: How is design thinking doing? Is it still THE innovative approach to brainstorming or has it already had its day?

04.08.2020

CJEU overturns Privacy Shield agreement: what you need to know

The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.

Resources 29.05.2019

5 questions about the near future of e-commerce

Amazon is both a blessing and a curse: experts see some challenges for business.

16.09.2020

When it comes to branded content, attitude matters

You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.

14.09.2020

Participant statements: great expectations for DMEXCO @home

The excitement is growing! In a few days, DMEXCO @home will finally be opening its virtual doors. What is the community expecting from the digital DMEXCO and what is on the participants’ agenda? We have collected a few statements.

08.09.2020

DMEXCO @home for Visitors

Starting on September 14, you’ll be able to log into the DMEXCO @home platform with your visitor ticket. Our free guide shows you what functions and features await you and how to reach your personal expo goals.

02.09.2020

Conference formats: here are the first DMEXCO @home master classes

The start of DMEXCO @home is drawing closer and, in the coming weeks, we’ll be giving you a sneak preview of our exciting conference formats. Today, we’re kicking things off with the first master classes – with AB Tasty GmbH, MGID.Inc, Talkwalker GmbH, novomind AG, Dynata, Adform, and Oracle. More coming soon in the conference program!

21.08.2020

Your successful digital visit to the DMEXCO @home expo

Even a purely digital expo visit should be carefully planned. DMEXCO @home offers you the best possibilities for preparation so that you can dive into two eventful days at full power starting at 10 a.m. on September 23!

20.08.2020

Guide: on the path to success with mobile app marketing

In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.

11.08.2020

Idea management: how to correctly prioritize your ideas

Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.

03.08.2020

Are sustainability and social responsibility feasible in e-commerce?

Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?

Marketing 07.02.2020

AI in B2B marketing: how to achieve decisive competitive advantages

AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.

21.07.2020

Toolkit: how to conduct a successful competitive analysis

How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.

14.07.2020

European digital ethics: the key to regaining data sovereignty

Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.

23.06.2020

Six tips for developing an effective social selling strategy

Social selling opens up entirely new perspectives for marketing and sales on social networking sites. Our six tips for a successful social selling strategy will help you reach your target group effectively.

25.05.2020

Customer centricity and innovation: examples of design thinking

In part 3 of our series, we explore two examples of design thinking from Bosch and Airbnb and show how adaptable and versatile the creative approach can be when it comes to solving various problems faced by companies with different starting points.

07.04.2020

Digital leadership: Five practical tips for CDOs

The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.

08.04.2020

Adapting performance marketing strategies to the corona crisis: What the experts recommend

The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.

23.03.2020

Free tools for teamwork during COVID-19

COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.

11.03.2020

What opportunities are opened up in B2B by voice marketing?

Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.

Business 03.06.2019

New ways of working and togetherness

In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.

10.07.2018

How Amazon is stirring up the advertising industry

Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.

Expo 15.04.2018

Exposition

The Expo - answers to your digital challenges

Technology 13.08.2018

China mutating into Silicon Dragon

Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.

Announcements 14.09.2018

DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.

Marketing 10.09.2018

Blockchain, art & 15,000 euros for a post

With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.

Expo 08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

Future 08.09.2018

Four theses: What the future holds for marketing

From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.

Marketing 29.08.2018

The Art of Digital Advertising

Why the industry is well underway, and how esthetics and courage help braving it.

Technology 22.08.2018

How Deutsche Telekom uses blockchain

Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.

Technology 15.08.2018

DMEXCO Blockchain Originals – a creARTive Challenge

Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?

Media 09.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

Future 28.09.2018

Oculus Quest: a new milestone for VR

The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.

Marketing 08.08.2018

How what3words wants to revolutionize the location search

The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.

Technology 30.07.2018

How companies benefit from programmatic

Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.

Media 19.07.2018

Alexa, what is the future of voice assistants?

All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.

Announcements 02.07.2018

DMEXCO 2018: New Tickets, Stable Prices

From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".

Marketing 03.06.2018

Instagram Marketing 2018: The Current Status

The photo app is undergoing enormous change and rapid growth. But how do you get attention here?

Marketing 07.06.2018

Social Media Marketing Dominated by “Stories”

If Facebook is to be believed, "stories" will become the predominant format on the social web by next year.

Conference 08.06.2018

Take C.A.R.E. – Motto and Motivation for the Industry

The motto of the DMEXCO 2018 shows: The digital economy is aware of users’ needs.

Conference 04.06.2018

Inspiration for Digital Everyday Work

The DMEXCO Seminars and how to make them a success.

Technology 26.09.2018

Why 5G will turn everything upside down

The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.

Media 19.10.2018

Upright videos in marketing: Why, what and where

Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?

Media 03.05.2019

Social media: more than just another communication channel

More and more companies are discovering social media as a channel for addressing customers

Media 11.03.2019

Class instead of mass: salvation for the ad-financed web?

As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?

Business 26.04.2019

More Women in Management

Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.

Marketing 17.04.2019

Visual search SEO: Pinterest is in the lead

Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.

Business 12.04.2019

Why employees are your best brand ambassadors

Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.

Marketing 10.04.2019

What content marketers can learn from design thinking

We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.

Marketing 28.03.2019

Advertising with virtual influencers

Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.

Future 27.03.2019

Google Assistant in the fast lane

The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.

Resources 23.03.2019

From push to pull and on the customer’s radar

Inbound marketing as a path to success. And why sales and marketing are a winning combination.

Resources 15.03.2019

How to enter new markets successfully

Tapping new sales markets is a challenge for business development and marketing.

Technology 26.02.2019

How Apple and Google are changing the way people pay

Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.

Marketing 31.10.2018

Pinterest communities: New feature for interactions

A clear step in the direction of the social network – Direct access to the target group possible

Business 22.02.2019

Thought leadership: a question of personality

Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.

Media 19.02.2019

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

Resources 18.02.2019

Agile marketing: On the way to real-time advertising

When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.

Resources 14.01.2019

What’s the next step with chatbots?

While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.

Media 08.01.2019

Facebook maneuvers its YouTube competitor into position

After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?

Business 21.12.2018

B2B e-commerce: from exotic to standard

E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.

Marketing 22.11.2018

Five examples of social media marketing in B2B

Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.

Business 16.11.2018

Social selling: New features, new luck

These are the features with which social platforms are again trying to profit from eCommerce.

22.09.2020

6 Practical last-minute tips for your visit to DMEXCO @home

The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.