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...your other data. Data is only stored for periods longer...

Safety information

...data protection very seriously! Our Koelnmesse exhibitors have increasingly been...

Exhibit at DMEXCO

...power 44 % Senior Executives 20 % C-Level As home...

Partners & Sponsors

...for data tracking in compliance with data protection. You would...

Plan your visit 2023 EN

...in the exhibition halls in Cologne on September 20 and...

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Stories

499 results

The climate is overheating – time for green data centers!

...revolution times, data fuels the global economy and data centers...

DMEXCO marketing precap part 3: data trends of 2021

...us what data trends to expect in 2021. Analyzing data...

EU Data Act: a new era for the data economy

...data economy Driving digitalization Shifting from data monopolies to data...

Using Customer Intelligence to get the most out of customer data

...ensure that employees can actually work with existing data. Data...

GDPR in newsletter marketing – How to create legal certainty

...data plays a central role in newsletter marketing. Data-protection officer...

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Topics and Tracks

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Podcasts

28 results

Data usage in media companies: Valuable insights from Karthic Bala

https://podcast.audiocon.de/file/93b9df73ec42cf8ac10dfd89050191932150e8b6.mp3 61 How is data related to content? And how...

Listen to Episode 61

Business models for publishers

...in a data management platform. A company’s own data are...

Listen to Episode 15

CX and First-Party Data in Brand Strategy: Rob Tarkoff, Oracle.

...relevance of brand safety and the new data strategy from...

Listen to Episode 74

Technology and transparency – The interplay of data, media & creation

Mark Grether, CEO at Sizmek, talks with Alex Wunschel. (German...

Listen to Episode 5

Rob Tarkoff from Oracle on customer experience, trust, and “The New Next”

...Oracle Data Cloud, chats to our host Alex about how...

Listen to Episode 52

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Resources

53 results

Guide: getting started with Google Data Studio made easy

...data sources The versatility of Google Data Studio is also...

Guide: Why a CDP is essential to your marketing strategy

...a CDP. Data, data, data: Getting personal with the CDP...

Synthetic Attribution for untracked users

...The data value chain experts from Pandata know everything there...

10 tips for improving product data on amazon

Of images, bullet points and descriptions: Consistent data optimization ultimately...

Toolkit: 21 tools for social media management at a glance

...data on the success of previous posts Integration of image...

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Events

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Videos

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DNI 2.0 Diversity and Innovation

From the cultural impact of Black Lives Matter to the financial impact of building diverse teams in our businesses, the…

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When a hip hop artist bets on tech

Ryan Leslie (CEO Superphone): Ryan taught himself Ruby on Rails and built the minimum viable product for his mobile app…

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Press

43 results

A strong comeback: DMEXCO 2022 welcomed 40,000 trade visitors

...Koelnmesse exhibition center on September 20 and 21, 2023, again...

DMEXCO @home 2021: Digital marketing remains the driver of the advertising industry and global economy

...by 20 percent in 2021, and nationally the digital display...

The digital economy is increasing its focus on users, values and taking a stance

...personal user data, is the biggest challenge currently facing the...

Media agencies recognize great potential in the area of retail media

...role and importance of first-party data: the “cookiepocalypse” and the...

Empowering Digital Creativity: That is the motto for DMEXCO 2023

...artificial intelligence programs. Until now, they only analyzed existing data...

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