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09.09.2018

Final countdown: the last news prior to DMEXCO 2018

In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.

13.09.2018

Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy

At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.

07.08.2018

The speaker highlights at DMEXCO 2018

A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.

Announcements 02.07.2018

DMEXCO 2018: New Tickets, Stable Prices

From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".

19.08.2020

DMEXCO @home: free guest tickets for exhibitors

DMEXCO @home, the digital version of DMEXCO 2020, gives exhibiting companies the full DMEXCO experience. As an exhibitor, you also benefit from a one-of-a-kind offer: an unlimited number of free guest tickets to your digital presence.

22.09.2020

6 Practical last-minute tips for your visit to DMEXCO @home

The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.

18.02.2020

“Attitude matters” is the motto of DMEXCO 2020

What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.

12.06.2020

Matchmaking at its best: an agency presence at DMEXCO

The agency world is all about going digital, but analog networking is still important. Read our three show cases to find out how you can specifically benefit from having an agency booth at DMEXCO.

21.08.2020

Your successful digital visit to the DMEXCO @home expo

Even a purely digital expo visit should be carefully planned. DMEXCO @home offers you the best possibilities for preparation so that you can dive into two eventful days at full power starting at 10 a.m. on September 23!

08.09.2020

DMEXCO @home for Visitors

Starting on September 14, you’ll be able to log into the DMEXCO @home platform with your visitor ticket. Our free guide shows you what functions and features await you and how to reach your personal expo goals.

10.09.2019

8 “Good-to-Knows” for your DMEXCO visit

Tomorrow's the day. Doors to DMEXCO 2019 open at 9 a.m. Here you can find out what you need to know before visitors, exhibitors and speakers meet.

12.03.2018

DMEXCO Goes for Greater Quality in 2018

Six halls, again more than 1,000 exhibitors, stable ticket prices

27.08.2020

DMEXCO report: how the digital economy is showing a clear attitude

What role does attitude play in the digital economy? Can a company’s attitude be compatible with its economic goals? And what are the major challenges being faced by the industry? Our new DMEXCO report gives you answers to these questions.

09.09.2020

pilot in an interview with DMEXCO

Guided by the motto “From here into the future”, pilot designs communication for brands. In this interview, Uli Kramer, Managing Director of pilot, talks about the company’s exhibition concept at DMEXCO @home.

17.09.2020

Guide: DMEXCO @home for exhibitors: make your expo presence a success

What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.

11.06.2019

DMEXCO 2019: “Trust in you”

Appreciation and trust for digital value creation

15.08.2018

DMEXCO Blockchain Originals – a creARTive Challenge

Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?

14.09.2020

Participant statements: great expectations for DMEXCO @home

The excitement is growing! In a few days, DMEXCO @home will finally be opening its virtual doors. What is the community expecting from the digital DMEXCO and what is on the participants’ agenda? We have collected a few statements.

14.09.2020

Oracle in an interview with DMEXCO

This year’s DMEXCO will see software and hardware manufacturer Oracle participating again. In this interview, Daniel Renggli – Director CX Field Marketing North & Midmarket EMEA – reveals what new features the company will be introducing at DMEXCO @home.

21.09.2020

Twitch at DMEXCO @home – and in a short interview with DMEXCO

We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.

24.08.2018

DMEXCO podcast: A treat for your ears!

Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.

31.08.2020

It’s all about networking! Here’s how to digitally network at DMEXCO @home

Exhibiting and networking belong together like digital and marketing. The DMEXCO @home platform is revolutionizing digital networking in 2020. Check out the exciting features that await you!

17.09.2020

WeWork at DMEXCO @home: the workplace of tomorrow

WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.

08.09.2020

Shopware talks about its presence at DMEXCO @home

E-commerce enthusiast Shopware will be exhibiting a fresh SaaS solution at DMEXCO @home – Stefan Zessel, Director of Sales at Shopware, tells us more about it.

31.08.2020

Mapp in interview with DMEXCO

“Empower marketers and brands to break out from the pack” – that is Mapp’s mission. In this interview, Michael Diestelberg reveals how Mapp wants to put this message into practice as an exhibitor at DMEXCO @home and what the company is expecting from the digital expo:

Announcements 10.06.2018

Welcome to the New DMEXCO World!

There are great expectations of the leading event of the digital industry. This is all the more true for 2018.

12.09.2018

Ready for DMEXCO 2018: Report from the day before

The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.

26.06.2019

Future Park: The perfect stage for growing start-ups at DMEXCO

E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.

11.09.2019

#TrustInYou: Live from the DMEXCO Vol. 1

Insights, event impressions and the emotional moments – live from the first day of the DMEXCO.

17.09.2020

DMEXCO @home – an interview with Screenforce

Screenforce focuses on research, marketing, and communication in the TV and moving image genres. In this interview, Martin Krapf, GF Screenforce, talks about the company’s “Not all Reach is Equal” advertising impact study and what it is expecting from DMEXCO @home.

22.09.2020

Off the starting blocks: Some program highlights of DMEXCO @home

Tomorrow is the big day: On September 23, DMEXCO @home will finally open its (virtual) doors! Find out here which program highlights you won't want to miss.

05.09.2018

Travel to DMEXCO 2018 with Lufthansa FlyingLab

Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.

12.09.2019

#TrustInYou – Live from the DMEXCO Vol. 2

Insights, impressions and emotional moments – live of the second DMEXCO day.

10.09.2019

Trust in you – the DMEXCO Highlights for Day 1

Nearly 400 different items on the agenda and around 1,000 exhibitors - it's hard to keep track. We'll tell you the DMEXCO team's tips for each event area, starting on Wednesday.

09.09.2019

Trust, ethics and a new customer focus – the trends of DMEXCO 2019

At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.

18.07.2019

The DMEXCO App: a ticket key and network in one

All the relevant business information for the digital marketing community

09.09.2018

Planning and Guidance Aids for DMEXCO 2018

Here are all the tools you need to make your visit to the Expo and Conference a success.

13.09.2018

DMEXCO Day 1: dialog, inspiration & real business

DMEXCO 2018 has begun. An overview of everything that happened on the first day.

25.09.2020

Our recap: A purely digital DMEXCO? You’d better believe it!

It was an experiment, an innovative mission, a creative early-adopter hotspot, and also a pretty cool digital party. It’s a success – and of course we can make it even better. And we’ll do just that.

16.09.2020

Interview: details about Dropbox’s presence at DMEXCO @home

The cloud storage provider will be presenting their Dropbox Business solution which allows teams to share, sync and collaborate on files securely. Andy Wilson, Director of Media, gives us more details about the company’s expo presence.

Resources 31.01.2020

Your DMEXCO stand: download our Exhibitor Guide for free

Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.

09.06.2018

Reach your Destination faster with the new DMEXCO Guidance System

We have been accompanying the digitalization process for around ten years now. Our answer to the vast growth: better guidance!

06.09.2018

DMEXCO Party: Love and Engtanz in Wolkenburg

The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.

31.10.2019

#DMEXCO19: facts, figures & pictures

"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.

22.09.2020

MAD//Fest x DMEXCO @home – are you ready?

MAD//Fest will be enriching DMEXCO @home. Dan Brain, co-founder and Content & Marketing Director of the British festival, gives us a little taste of what we can expect from MAD//Fest x DMEXCO @home!

08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

12.09.2019

These highlights await you on the second day of DMEXCO 2019

Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.

09.09.2020

Intriguing master classes at DMEXCO @home

DMEXCO @home is just around the corner – and we’re going to tell you a bit more about some of the innovative conference formats that await you. Here, you can read about the master classes and sessions that WallDecaux, Adform, LoyJoy, Oracle, and Smartly.io have planned. These and all other sessions can also be found in the full version of the Conference Agenda.

Technology 06.11.2018

DMEXCO 2018 as a 360° VR Video

Bring DMEXCO memories back to life

14.09.2018

DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.

29.11.2019

Augmented reality: how mobile.de presented its new AR products at DMEXCO

How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.

02.09.2020

Conference formats: here are the first DMEXCO @home master classes

The start of DMEXCO @home is drawing closer and, in the coming weeks, we’ll be giving you a sneak preview of our exciting conference formats. Today, we’re kicking things off with the first master classes – with AB Tasty GmbH, MGID.Inc, Talkwalker GmbH, novomind AG, Dynata, Adform, and Oracle. More coming soon in the conference program!

06.09.2019

Why Trust is rightly top of DMEXCO’s agenda

DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.

04.09.2018

Short spurt on the way to #DMEXCO18

Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!

10.09.2018

“No doubt we will set the bar even higher”

BVDW President Matthias Wahl speaks about his expectations for DMEXCO 2018 and the association's offerings.

24.08.2020

10 tips for your digital expo presence

Purely digital and decentralized – DMEXCO 2020 will be DMEXCO @home and will embrace focused networking and intensive interaction with the global community. In our 10 tips, we reveal what you need to consider as an exhibitor at DMEXCO @home!

02.09.2019

“The demand for ethics in the digital industry is growing”

Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW

Business 18.06.2019

7 start-up myths undergo a reality check

Start-ups are often either idealized or demonized. The truth is usually somewhere in between. We spoke with Nico Lumma and Christoph Hüning from start-up partner Next Media Accelerator about common myths.

29.08.2019

How marketers can benefit from TikTok

Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.

22.07.2019

“For more than money good philosophy is needed”

DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work

Expo 21.05.2018

Future Park Start-up Area

The future generation of successful entrepreneurs will meet for two days at DMEXCO in the Start-up Area of the DMEXCO Future Park.

04.06.2019

At eye level with the global players

Seven reasons why your start-up should be part of the DMEXCO.

03.04.2020

Is the coronavirus pandemic an engine for the digital transformation?

The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.

10.06.2018

Core of the Conference and Trending Topics

04.06.2018

The Future’s Successful Generation of Entrepreneurs

At DMEXCO, the future's successful generation of entrepreneurs will meet in the Start-up Village for two days.

10.09.2018

Blockchain, art & 15,000 euros for a post

With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.

24.06.2019

How investors and start-ups find each other

Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.

08.06.2018

Take C.A.R.E. – Motto and Motivation for the Industry

The motto of the DMEXCO 2018 shows: The digital economy is aware of users’ needs.

25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Conference 21.05.2018

Congress Stage

Trust In You: the trending topics of this year's Congress Stage

15.07.2019

How innovation labs help in the digitalization process

Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.

27.07.2019

Innovation for the core business: corporate start-ups

How the Otto Group is shaping its digital future

Media 09.05.2019

“Focus instead of scatter”

Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.

19.06.2020

Does an agency need attitude?

Companies usually communicate their attitude proudly and publicly to the outside world through their mission statement. Are attitude and purpose needed, and maybe even crucial, for agencies as well?

Expo 15.04.2018

Exposition

The Expo - answers to your digital challenges

07.06.2019

Why a start-up might be your next employer

IT professionals do not look for jobs, but are found by companies. Sean Bave from Stack Overflow explains why your next career step could very well be in a startup.

08.05.2019

What influencers and companies are allowed to do

Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.

12.02.2019

Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto

DMEXCO talks with responsible editors of our media- and market partners all over the world

05.02.2019

Interview with Brian Morrissey, President and Editor-in-Chief, Digiday

DMEXCO talks with responsible editors of our media- and market partners all over the world

29.01.2019

Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine

DMEXCO talks with responsible editors of our media- and market partners all over the world

Conference 06.06.2018

2 Stages and a Start-up Hatch

During DMEXCO, B2B and B2C start-ups of the marketing and media industry pitch in front of customers and investors.

18.03.2020

3 practical collaboration tools for the coronavirus outbreak

Are you lacking a collaboration tool for communication, social media management or transparent project management? We introduce our favourites, which are sure to lend you a helping hand when working from home.

26.08.2019

“Trust in you!” – the best seminars, worklabs and demos

This is what you shouldn't miss at DMEXCO 2019

16.08.2019

Three learnings from the success story of Opinary

Leveraging the reader’s opinion to gain more relevant reach.

29.07.2019

The CVC conference: information, inspiration and networking

An exchange among corporate venture capital investors - new paths and the perfect pitch

06.06.2019

Finding and retaining IT professionals

Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.

Conference 01.04.2019

Demo Arena

A new stage format for new digital products—the DMEXCO Demo Arena. 2019 sees the launch of the DMEXCO Demo Arena, a new stage format in which innovative products and digital services will find the perfect presentation environment.

19.02.2019

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

18.09.2020

Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy

“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.

18.11.2019

How to avoid burnout in the creative process

75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.

11.10.2019

Sustainable start-ups: Can climate protection and business work in combination?

Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.

Technology 27.09.2019

One click to the essence: To-the-point videos with GoEssential

Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?

25.06.2019

8 tips for optimizing your trade fair presentation

Several things should be considered before, during and after the trade fair to ensure the event is a success for your company.

27.06.2019

Shout out for more female empowerment

It's time to increase the visibility of "female power" in the digital economy.

01.04.2019

Experience Stage

Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.

Announcements 23.07.2018

We want your stuff!

You have relevant insights? Unique know-how? Trend-setting Use Cases? In short: Cool stuff? Bring it to us!

11.07.2018

From start-up to brand: SevenVentures CEO Florian Pauthner speaks about the pitch of the year

SevenVentures Pitch Day has become a real institution in the start-up scene. In 2018 the competition will take place for the first time at DMEXCO. We spoke with SevenVentures CEO Florian Pauthner about working with start-ups and past winners.

Conference 08.06.2018

Feel the Digital World

Conference 09.06.2018

Your Opinion Counts!

An extraordinary stage, live voting, a hot seat and passionate debates.

22.10.2020

Why social media should be incorporated into your business development

Social media is becoming increasingly important. Direct communication with existing and prospective customers along with lots of other plus points make it a success factor for business development. Find out more in this article.

07.10.2020

The customer journey map: the key to understanding your customers

If you want happy customers, you have to understand them on an emotional level. What can cause frustration and moments of happiness along the customer journey? And how can these points be influenced? The customer journey map provides concrete answers.

09.04.2020

Twitter Topics: how marketers can benefit from this new feature

Users can use Twitter Topics to follow trends of interest to them. Brands can take advantage of this for their Twitter marketing. After all, users also discover new accounts via the Topics feature.

04.09.2020

3 questions to Dorothee Bär: resilience through digitalization

How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.

26.08.2020

Pinterest as a marketing channel: is the network being wrongly neglected?

Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.

21.07.2020

Purpose-driven influencers: how can marketers use the meaningfulness trend?

Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.

11.06.2020

From chief marketing officer to chief customer officer: the new role of the CMO

Chief marketing officers are becoming an endangered species: in many companies they are either being axed or renamed. In order to hold their ground, CMOs must take on a new role and develop a new understanding of themselves.

18.05.2020

Customer experience in 5G: new perspectives for m-commerce and IoT?

The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.

28.04.2020

How to reach your target group more individually with psychographic targeting

Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.

22.04.2020

How to stand out from the crowd with a convincing value proposition

What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.

09.04.2020

What should be borne in mind when using influencer marketing during the COVID-19 crisis?

What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.

18.09.2020

Top speakers reveal exclusive details about their sessions

What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.

08.04.2020

Adapting performance marketing strategies to the corona crisis: What the experts recommend

The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.

Conference 01.04.2019

Debate Stage

Opinion matters here! An extraordinary stage, live voting, a hot chair and passionate debates.

25.03.2020

Experts on the right communication strategy to adopt in the coronavirus era

How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.

Conference 04.06.2018

Inspiration for Digital Everyday Work

The DMEXCO Seminars and how to make them a success.

10.06.2018

The Expo – Answers to your Digital Challenges

The Expo provides tailor made answers and solutions for the challenges in digital marketing and business.

03.09.2018

“Technology trends are fast and unstoppable”

Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.

Conference 07.06.2018

Motion Stage – Celebrate Video

The Motion Stage brings the future of video to the big stage: it's exclusive, emotional and informative!

19.06.2019

Start-up atlas of Germany

Where is it worth launching a company and investing?

13.08.2019

Why e-mail marketing has become far more than just e-mail marketing

Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.

28.08.2019

Brands on the Internet – the best seminars, worklabs and demos

Recommendations for CMOs, marketing managers and brand managers

30.08.2019

Conversion and marketing efficiency

The best seminars, worklabs and demos

23.03.2020

Free tools for teamwork during COVID-19

COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.

06.08.2020

Subscription models reloaded: why they are a good tool for customer retention

Rather than buying a product, consumers prefer to use services whenever the mood strikes. As a result, subscription models are experiencing rapid growth worldwide in many different industries. But which ones are a win-win for both sides?

09.06.2020

Moving from a sales funnel to a trust funnel – lasting success through trust

In many cases, a traditional sales funnel doesn’t quite cut it. A trust funnel represents a better alternative, especially for B2B marketers. Why? Because it takes the entire lifecycle of the customer into account and not just the sale alone.

12.06.2020

5 tips for podcast SEO – How to increase the reach of your audio content

Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.

15.06.2020

How you can increase your sales efficiency with lead scoring

Not everyone who is interested in your product or service will become a customer. With lead scoring, you can identify qualified leads early on. Read here to find out how to establish your own lead scoring system.

24.06.2020

How AR technology can optimize product development

The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.

30.06.2020

E-book: how to go about influencer marketing in the right way

The world of influencer marketing has become more and more differentiated and complex in recent years. In our e-book, you will learn how to develop a successful influencer marketing strategy these days.

10.07.2020

B2B marketing on LinkedIn: five practical tips to get you started

LinkedIn is one of the biggest career platforms on the Web and has evolved into a digital networking forum. Besides making new contacts, it is worth boosting your B2B marketing on LinkedIn. We have put together five tips for your B2B marketing performance.

10.07.2020

As a digital leader, how can you motivate your employees on a long-lasting basis?

In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.

24.07.2020

Corporate venturing: investing in digital expertise pays off

Fresh ideas and innovations from externally sourced bright minds – companies such as Google, Intel, and BMW are taking a corporate venturing approach to harness the expertise of startups in order to optimize digital technologies or tap into new business areas.

28.07.2020

Fact sheet: Methodically mastering change – 5 change management models compared

There is no blueprint for change management, but there are a range of different models for it. Here, we provide a comparison of five change management models.

16.09.2020

When it comes to branded content, attitude matters

You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.

13.08.2020

Conducting sales talks in coronavirus times – here’s how

Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.

18.08.2020

Will the coronavirus permanently change the face of e-commerce?

The coronavirus crisis hasn’t just hit in-store retail, but has also set the ball rolling in many aspects of the world of e-commerce. What long-term effects can be expected in online retail?

25.08.2020

Infographic: 5 measures for extending the product lifecycle

If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.

02.09.2020

3 questions to Claudia Hartwich, Microsoft Germany: The future of work

How can digital working be implemented successfully in the future? To discuss this challenge, we interviewed Claudia Hartwich, HR Director and member of the Management Board at Microsoft Germany.

08.09.2020

Doing business sustainably: 3 questions to futurologist Eike Wenzel

Doing business more sustainably is one of the main challenges for the digital industry. We asked Eike Wenzel, a renowned German futurologist, some questions regarding this interesting issue.

25.05.2020

Fight fire with fire? Strategies for surviving in a VUCA world

The VUCA world refers to the conditions of the digital world of work, something that managers especially struggle with. What strategies help you to safely navigate this VUCA environment and even actively shape the transformation?

07.10.2020

Guide: Identify key customer types and successfully engage with them

Whether consultation or sales, when it comes to convincing customer interactions, the right approach plays a vital role. Our guide shows you how to win over even the most challenging customer types.

12.10.2020

Business ecosystems: how they benefit SMEs

Business ecosystems seem to be the answer to the challenges of digital transformation and an innovative model of the future that can make SMEs fit for the digital economy in the long term. How can small and medium-sized companies benefit on a sustained basis?

23.10.2020

Augmented reality in retail: growing customer interest due to corona

AR applications in shopping offer companies enormous potential that so far has hardly been tapped. However, the coronavirus crisis could accelerate the trend, with customer interest in augmented reality rapidly climbing in retail.

28.10.2020

Networked production: CDOs needed as digital strategists and networkers

Embarking on the journey toward networked production enables companies to make their production processes much more efficient and flexible. When merging machines, systems, and humans together, CDOs have an important part to play.

28.05.2020

Using the Cynefin framework to develop problem-solving approaches appropriate to the situation

Growing complexity, best described by the term “VUCA”, is one of the biggest challenges for managers. One approach to tackling this complexity is the Cynefin framework. We explain how the model works.

31.07.2020

Agile business development: trial and error instead of long-term planning

Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.

22.05.2020

Managing the change process: why the digital transformation demands a clear attitude

In the era of digitalization, transformation should be a constant in the working culture of a company. Anyone who fails to recognize the latest trend will be left behind. To lead the way and keep their company on track, managers need one thing in particular: a clear attitude!

26.08.2019

How to prevent creative bottlenecks and burnout with more clarity and automated steps

Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.

Conference 05.06.2018

Practical Exchange of Experience

DMEXCO Work Labs offer knowledge transfer and dialogue with experts in one place.

11.05.2020

Remote leadership: how to manage your team from anywhere

Digitalization makes it possible to work together in virtual teams whatever the location. However, remote working poses special challenges to managers. In the following, we’ll explain how to successfully overcome these.

Expo 07.06.2018

Touching the Future

In the World of Experience technologies like AR, VR, AI or IoT come alive.

Expo 09.06.2018

Networking at its Best

The lounge is the exclusive retreat for national and international top agencies and their clients.

18.07.2018

Rus Yusupov about the phenomenon HQ Trivia

What is the future of television? Rus Yusupov has an answer to this question: it is called HQ Trivia.

07.09.2018

Speakers’ Forum Highlights

The top speakers and topics you definitely don’t want to miss on September 12 and 13.

Conference 01.04.2019

Seminars

Inspiration for the digital job routine. The DMEXCO seminars and how to make them successful.

01.07.2019

Shout out II – For more female Empowerment

DMEXCO creates space for more female power in digital business.

25.07.2019

Shout Out III – For more female Empowerment

Five more statements for more visibility of female strength.

19.08.2019

Why data economy and successful online marketing is not a contradiction in terms

Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.

30.08.2018

Podcasts: audio for the content marketing mix

Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.

03.09.2019

Familiar yet new: Acoustic focuses its attention on marketing

Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.

01.04.2020

90° turn: Vertical storytelling

Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.

22.04.2020

White paper: Intelligent online marketing in times of Covid-19

The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.

06.05.2020

Guide: How can agile working be implemented in agencies?

Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.

16.04.2020

The 7 deadly sins in influencer marketing – These are the mistakes to avoid

Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.

31.03.2020

Added value or gimmick? Augmented reality in e-commerce

Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?

30.10.2019

How to achieve successful advertising in podcasts

Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.

18.10.2019

Focus has to be placed on experience – how ArtNight is bringing people out of virtuality

With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.

17.09.2019

The dos and don’ts for your content automation strategy

As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.

30.04.2020

How to onboard new agency clients successfully

In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.

18.06.2020

Eight success factors for the corporate blogs of B2B companies

Especially in the B2B business, corporate blogs are a valuable tool for strategic communication. Here, we break down the prerequisites and factors that determine the success of your B2B blog.

17.06.2020

Template: Use product discovery and avoid flawed developments

What does the product discovery concept involve? How do you optimally apply it and what should you keep in mind when using it? Get an overview here along with some practical tips and a free test template!

16.06.2020

Combining the ROPO effect and showrooming to produce a formula for success

The line between e-commerce and brick-and-mortar retail is becoming increasingly blurred. This trend presents enormous opportunities when it comes to consolidating the benefits of buying habits that actually oppose each other, such as the ROPO effect and showrooming.

02.06.2020

Programmatic in-housing: challenges for advertisers and media agencies

In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.

29.05.2020

Online audio boom at SMEs: why audio advertising is right on trend

When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.

26.05.2020

Meaningful brands: What are the key ingredients of your brand value?

Brand value – the value of a brand is much more than the mere monetary value, known as brand equity. The Meaningful Brands study provides advice on how your company can increase its brand value and improve its brand image.

14.05.2020

Here’s how to strengthen your brand safety and suitability during the coronavirus pandemic

Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.

07.11.2019

Optimizing local company data on Google and other search engines

The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.

27.12.2019

What can digital audio advertising do in the context of media planning?

Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?

12.11.2019

Using Customer Intelligence to get the most out of customer data

Bicycle producer Rose Bikes has been observing how customers shop for the past 112 years. Sebastian Bomm, Director UX & CI, on a unique approach.

30.09.2019

The Rise and Risk of Purpose Driven Marketing

Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

25.10.2019

The top 5 challenges for marketeers today

A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.

15.10.2019

How to be among the top results of near-me searches

No matter how much budget is available: there are possibilities and tools

09.10.2019

What role does personalization play in content commerce?

Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.

07.07.2020

Facebook Shops – new worlds for retailers and customers

During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.

24.06.2020

Using AI to create a personalized shopping experience in online retail

The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.

31.08.2020

Whitepaper: 7 tips on how to optimize your internal communication

At many companies, internal communication is not given enough attention. However, that is the wrong approach. In our whitepaper, you will learn how to optimize the communication within your company in 7 steps.

15.07.2020

Positive energy! How emotional marketing wins the hearts of customers

Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.

30.09.2020

Creating digital leaders

TODAY’S DIGITAL EXPERIENCE LEADERS ARE IN THE MIDST OF A TRANSFORMATION, AS MORE OF THEIR BUSINESS IS DONE ONLINE: WHAT ADVICE CAN YOU GIVE GROWING COMPANIES ON THEIR WAY?

23.09.2019

Messengers in corporate communications: more than notifications with emojis

Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.

19.10.2020

That’s why the Internet of Things needs artificial intelligence

Artificial intelligence can revolutionize the Internet of Things. Both technologies have already been well-known phenomena of the digital age for years, but they can only reach their full potential when combined.

16.10.2020

Retailtainment – the future of e-commerce?

The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.

14.10.2020

Efficient processes and reduced costs using digital twins

Is everything running smoothly or would it be worth optimizing something? Product managers and process owners ask themselves these and similar questions on a daily basis. A digital twin can provide the right answers. This story reveals how it works.

06.10.2020

Using adtech efficiently: more time for better media management

Ad-tech solutions are vital to modern media planning. However, it makes little sense to merely optimize the structure of campaigns. It is much more important to make time for creativity and innovation.

02.10.2020

B2B Marketing: How to successfully tap into new target groups

Whether with social selling, video advertising, a new online store or B2B platforms, if you want to win over new target groups while they're on the go, it is particularly important in B2B marketing to forge new paths and test innovative formats.

20.08.2020

Guide: on the path to success with mobile app marketing

In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.

17.07.2020

7 strategies for small and medium-sized enterprises to increase their brand awareness

Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.

11.08.2020

Idea management: how to correctly prioritize your ideas

Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.

05.08.2020

How important is sustainability communication for brands and employer branding?

Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.

04.08.2020

CJEU overturns Privacy Shield agreement: what you need to know

The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.

03.08.2020

Are sustainability and social responsibility feasible in e-commerce?

Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?

30.07.2020

Intelligently intertwining the customer experience with customer engagement

A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.

30.07.2020

Guide: getting started with Google Data Studio made easy

Data from various sources can be merged and visualized using Google Data Studio. Our guide shows you how to use the Google tool to create professional reports, even if you’re an inexperienced user.

21.07.2020

Toolkit: how to conduct a successful competitive analysis

How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.

25.09.2019

Free e-book “Voice and Audio”

How podcasts and voice assistants are changing marketing

Marketing 29.08.2018

The Art of Digital Advertising

Why the industry is well underway, and how esthetics and courage help braving it.

16.09.2019

Changes coming with Strong Customer Authentication

Two-factor authentication and SCA will mean some adjustments in e-commerce.

05.09.2018

Agile methods: The truth lies on the pitch!

In a dynamic business world, rigid hierarchies can be an obstacle. Agile methods show alternatives.

Marketing 04.10.2018

What’s hot in content marketing – part 2

Current trends show that content marketing is slowly growing up.

Technology 26.09.2018

Why 5G will turn everything upside down

The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.

11.09.2018

GDPR and ePrivacy: The impact on marketing

The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.

10.09.2018

Relationship management doesn’t need words

To offer customers real added value, strategy and technology in companies must be more closely intertwined.

18.09.2018

Ad fraud: Can AI and blockchain help?

Programmatic advertising solves known problems, but at the same time is not without its own problems.

11.09.2018

How @ links on Instagram are pushing marketing

Instagram is changing its APIs and marketers their strategy.

08.08.2018

How what3words wants to revolutionize the location search

The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.

Marketing 18.12.2018

Brand safety is still too often underestimated

Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?

06.08.2018

How Deutsche Bank benefits from new technologies

CMO Tim Alexander explains how marketing is evolving into a strategic corporate function.

31.07.2018

Christof Baron: “Blockchain has a speed problem”

Blockchain is one of the big buzzwords of 2018. DMEXCO asked media expert Christof Baron how this technology will influence the media business.

09.07.2018

What Virtual Reality needs for its breakthrough

VR has experienced a boom, but it is still a niche product. A lot needs to be done for the mass market.

03.07.2018

CA Accelerator: internal start-ups as innovation drivers

How a software industry veteran is inspired by the spirit of modern Silicon Valley.

03.07.2018

HoloLens and Magic Leap: what the AR future promises

Microsoft, Apple, Google and others are working on a revolution: Augmented Reality and Spatial Computing

Conference 03.06.2018

Free Speeches with Marketing Focus

London Hyde Park feeling at the Boulevard

13.11.2018

There’s life in the old dog yet: e-mail marketing of the future

E-mail marketing and newsletters have long been declared dead. But the reality is very different.

22.12.2018

Link Management: A checklist shows how it works

Links are used almost everywhere in the digital environment. But real management for this is still rare.

22.08.2019

Stop the bombardment! Why conversations with customers are so important for companies

We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.

Conference 01.04.2019

Work Labs

Sharing real-life experience. The WorkLabs offer knowledge transfer and direct dialog with digital experts in a single format.

12.08.2019

Between likes and hashtags: What really matters when choosing the right influencer

With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.

02.08.2019

Which shop system fits? Online shop solutions in comparison

How to find the right e-commerce shop system?

17.07.2019

Why you shouldn’t write off agencies when it comes to digitalization issues

Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.

16.07.2019

Sales channels for agencies: everything as always, only better

Personal contact, content marketing and lead-nurturing for positioning with potential customers

28.06.2019

The Future CMO: How Marketing works in the age of digitalization

The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.

13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Expo 15.04.2019

World of Agencies

Networking at the highest level.The World of Agencies - an area for top international agencies and their clients.

03.01.2019

Is it all just bullshit bingo? The most overestimated trends in 2019

Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.

08.04.2019

Mobile advertising trends from China, Europe and the USA

From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.

22.03.2019

SAP’s Martin Wezowski: with punk rock and respect for customers

In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.

26.02.2019

Five trends in the mobile communications market

There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.

08.02.2019

6 to dos: how retailers reduce their returns rate

From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.

25.01.2019

Increased efficiency in digital marketing: AI instead of an agency?

They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.

21.01.2019

Topic AI: The e-book

16 articles on Media, Technology, Business, Future and Marketing for free download

Resources 14.01.2019

What’s the next step with chatbots?

While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.

29.10.2020

Checklist: 99 criteria to help you optimize your checkout

Offering the optimal user experience along all of the touchpoints of the customer journey should be the goal of every successful e-commerce business. Our checklist shows you how you can optimize your checkout process.