Posts under the Topic:

Technology

Image of a breaking segmentation wall from which a colored data stream flows out—a symbolic image for the end of classic target group segments.

Programmatic Advertising: The Segment is Dead—Long Live the Vector

A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.

Programmatic Artificial Intelligence

3 hours ago

Young marketers review marketing KPIs on a concept board.

Marketing KPIs: How AI Is Reshaping the Tracking Landscape

New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.

Transformation Consumers

03.03.2026

AI scandal surrounding Oktoberfest poster

A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.

Artificial Intelligence Content

27.02.2026

A photograph of a woman wearing smart glasses, an example of immersive marketing technology.

Immersive Marketing – Growing Under the Radar

Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.

Transformation Brand & Brand Safety

19.02.2026

Hyper-Personalization: How to Leverage Its Opportunities

Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.

Transformation Consumers

17.02.2026

A photo of a diverse group of smiling people represents a positive response to good UX design.

Why Good UX Design Is an Essential Driver of Business Growth

Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.

E-Commerce Creativity & Design

16.02.2026

A young woman looks optimistically into the camera

How to Turn Your Martech Stack into a Growth Engine in 2026

Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.

Transformation Artificial Intelligence

09.02.2026