Posts under the Topic:
Technology
Make Your Brand a Trusted Source to Secure AI Search Visibility
The key to AI search visibility is having your content appear as a citation in AI answers. Providing clear structures, genuine expertise and clean data will make your website the preferred source when AI decides which brand to trust.
2 hours ago
The vast majority of AI initiatives will fail
Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.
3 days ago
AI Agents take over – and the open web may die
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
19.11.2025
AI in 2026: Your Marketing Team’s Turbo Boost
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”
13.11.2025
Zero UI and AI Agents: A Future Without Interfaces?
From touchscreens to voice commands, zero UI and intelligent AI agents are transforming how users interact with technology. Brands must respond to this change or risk vanishing from view!
30.10.2025
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
27.10.2025
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
13.10.2025
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
06.10.2025
Latest Stories
DMEXCO 2025: Tech Is Shaping the Future
The World of Tech is DMEXCO’s hub for digital innovation. AdTech and MarTech professionals gather here with AI pioneers and data specialists. For two whole days, Cologne will be transformed into a platform for tools, trends and technologies!
08.09.2025
DMEXCO 2025: Agencies in the Spotlight
In a dedicated area, DMEXCO 2025 focuses in on the World of Agencies. Whether you work at a creative, strategic or distribution-focused firm, or want to make new connections for your business, the World of Agencies is the place to be!
