Posts under the Topic:

Technology

Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO
In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.
VR marketing and more in the food industry
Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.
Simply inseparable: digital marketing and blockchain
No longer just a buzzword, blockchain has become a full-blown strategy for companies. Marketing and blockchain have joined forces and are revolutionizing how marketers work. Read on for some fascinating insights.
Generative AI: Revolutionary – including for the design process?
One of the topics that EVERYONE is talking about in the creative world is how technology can enhance people's artistic skills and abilities. Read on to learn how the creative industry is already using generative AI in a variety of ways.
Anuga HORIZON 2023: Digital trends in the food industry
Held in Cologne, Anuga is the world’s leading trade fair for food and beverages. As well as setting food trends, it hosts the Anuga HORIZON conference, shaping the future of the industry. So, what lies ahead for food businesses? Read our whitepaper to find out!
Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.
GenAI in Marketing: What’s next after the hype?
Marketing forms the ideal playing field for AI – time to consolidate the collaboration between humans and GenAI in a structured way. Read more here!
Aleph: Pioneering a New Era in Digital Advertising with Cross-Border Payment Solutions
In an era where digital advertising is creating new opportunities for businesses, Aleph stands tall as a partner of choice due to its innovation and strategic excellence.
3 key steps for better AI in Europe
Expert Jan Oetjen, CEO of WEB.DE and GMX, proposes three steps policymakers must take to improve AI in Europe.
What does digital creativity mean for marketers?
DMEXCO 2023, the Digital Marketing Expo & Conference, will be getting to the bottom of this question as part of its motto “Empowering Digital Creativity”.