Posts under the Topic:

Technology

AI Agents take over – and the open web may die
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
AI in 2026: Your Marketing Team’s Turbo Boost
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”
Zero UI and AI Agents: A Future Without Interfaces?
From touchscreens to voice commands, zero UI and intelligent AI agents are transforming how users interact with technology. Brands must respond to this change or risk vanishing from view!
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
DMEXCO 2025: Tech Is Shaping the Future
The World of Tech is DMEXCO’s hub for digital innovation. AdTech and MarTech professionals gather here with AI pioneers and data specialists. For two whole days, Cologne will be transformed into a platform for tools, trends and technologies!
DMEXCO 2025: Agencies in the Spotlight
In a dedicated area, DMEXCO 2025 focuses in on the World of Agencies. Whether you work at a creative, strategic or distribution-focused firm, or want to make new connections for your business, the World of Agencies is the place to be!
DMEXCO 2025: Start-ups in the Spotlight
The Start-up Area at DMEXCO 2025 puts founders in the spotlight. Top newcomers with high growth potential create the ideal platform for showcasing ideas.
Don’t Miss These Top Female Speakers at DMEXCO 2025
DMEXCO 2025 will see a whole host of women bring their expertise to the stage. You can look forward to hearing these speakers and their exciting perspectives on topics such as female leadership, community building, female reach and zero UI.