Posts under the Topic:
Technology
Metaverse marketing: Why the platform (still) has huge potential
The euphoria surrounding the metaverse may have died down. But there’s more to the buzzword than you might first think. We present examples of successful metaverse marketing – and tips for creating an impact with your brand in the new digital sphere.
18 hours ago
The AI Act timeline: How companies can get set for 2025
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
11.12.2024
AI humans study: consumers open to innovation
The WongDoody agency and Professor Stephen Schuster presented a fascinating study about AI humans at #DMEXCO24. We caught up with Bianca Mack from WongDoody to find out how people responded to the study and what results she found surprising.
DMEXCO Column: The Future of Privacy and Addressability
A DMEXCO column by Evgeny Popov.
27.11.2024
Precision, speed, and smarts: predictive analytics in marketing
Say goodbye to uncertainty! With predictive analytics, you get precise predictions about the future behavior of your target market. Find out in our whitepaper how you can use this innovative, data-driven method for your marketing.
21.10.2024
Agency strategy in 2025: DMEXCO reveals the trends
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
Tech trends of 2025: findings from DMEXCO 2024
The players in the digital tech scene met at #DMEXCO24 to discuss what’s new. A number of tech trends for 2025 already emerged. Learn more here – and re-watch via the VOD links.
17.10.2024
Latest Stories
The Internet of Things: your marketing at the heart of the action
Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.
15.10.2024
