Posts under the Topic:
Technology
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
Emotional Advertising: How German Brands Can Move Consumers Again
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
02.07.2025
AI Sales Assistants in E-Commerce: Top Performers, 24/7
Long gone are the days when chatbots were just digital providers of answers to FAQs. Today, AI sales assistants have real skills that can benefit your e-commerce business! Learn more about these scalable top performers that work around the clock!
30.06.2025
“Courage, Curiosity, and AI in Marketing” – Verena Gründel on the ELBBLICK Podcast
In the latest episode of the ELBBLICK Podcast, Verena Gründel, Director Brand & Communications and Host of DMEXCO, talks about her journey from journalism to digital marketing, the opportunities of AI in marketing, and why courage is more important than ever for companies today.
25.06.2025
Search used to be a performance channel.
The days of traditional search are numbered. Long live AI-powered search! A commentary by Verena Gründel.
23.06.2025
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
17.06.2025
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
22.05.2025
A client chose the AI-generated logo by his secretary over ours.
Sounds like a nightmare? It happened to creative director Davide Colla from 150UP, as he shared on the DMEXCO podcast.
21.05.2025
Latest Stories
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
19.05.2025
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
15.05.2025
