The Internet of Things: your marketing at the heart of the action

Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.

The Internet of Things for your marketing: a young woman is connected to the whole world through her smartphone.
Image: © DZMITRY / AdobeStock

Industry 4.0: smart manufacturing and IIoT

Industry 4.0 is here – and it’s breaking new ground in terms of connectivity, automation, and customer retention. Thanks to interconnected devices, sensors, and automated feedback loops, organizations are getting ever quicker at responding to what their target market wants. This applies to content on popular platforms – but also increasingly to the production of garments and other fashion items. The whitepaper explores what smart manufacturing is all about and how the Industrial Internet of Things (IIoT) is already shaping the future of business today.

Understand the Internet of Things and optimize your marketing

Do you want to prepare your organization for the challenges ahead and ensure that you recognize and exploit opportunities? Then you should start getting to grips with the Internet of Things right away. This is already significantly changing the world of marketing as well as (industrial) manufacturing. We present practical examples in our whitepaper so that you can better understand this phenomenon. Check out our valuable ideas that you can adapt to the specific requirements of your organization.