Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League

Striker, midfielder, captain or coach – what’s your role on your LinkedIn team for successful branding with LinkedIn?

LinkedIn is a huge playing field. To be successful there as a company and earn promotion to the top division, you need a clear strategy and one thing above all else: time.

We all know how little time there is in the working day for likes, posts and networking. But what if there were a smart way to divide up the roles?

We’ve defined four different roles that fit the positions on the playing field perfectly, allowing everyone to work efficiently side by side and sharing out the time commitment fairly.

Let’s welcome our well-coordinated, winning team onto the playing field:

#1 The Ambassador – team captain

It’s kickoff time! The Ambassador is the face of the team. He represents the side in public and regularly communicates with the outside world. He leads by example and shows the other members of the team how the LinkedIn game works. As a consummate professional, he’s at the top of his game, so it’s easy for him to bring up the right topics at the right time and keep on forging new connections – qualities that mark him out as the captain on the field.

Strength: Communicating expert content

Time commitment: 2 to 4 hours per week

#2 Social Sellers – the strikers who never miss

Social Sellers turn opportunities on LinkedIn into wins. They take advantage of the assists from the Ambassador to score the deciding goals in the form of new leads or deals.

On LinkedIn, they network strategically with the right contacts and understand how to build trusting relationships with new customers through personalized messages and targeted follow-ups.

To help them do this, they use a tool called LinkedIn Sales Navigator. Like a GPS system that shows the exact route to the goal, Sales Navigator helps Social Sellers find precisely the right leads and plan the passes they need to make to get the ball over the line.

Some strikers play hard off the field as well as on it. By using clever social recruiting tactics on LinkedIn, Social Sellers secure the best talent for their team.

Strength: Building networks and managing relationships

Time commitment: 4 to 6 hours per week

#3 The Support Team: essential midfielders

No team can function without its midfielders. They’re reliable team players and are fundamental to securing a win by driving their colleagues’ contributions forward: They pass the ball by sharing posts to maximize reach and keep communication flowing with likes, comments and shares.

With a great instinct for timing, tactics and team play, they support the Ambassador and Social Seller strikers without putting themselves in the spotlight. But even though their position is in defense rather than offense, they still have a big impact on the network.

Strength: Liking, commenting, sharing

Time commitment: 20 to 30 minutes per week

#4 Personal brand – the C-level coach

And who is it that holds the whole club together? The coach, of course!

He keeps track of everything, knows the requirements of the various positions and the strengths of his players, from the midfield and strikers to the captain. This allows him to bring together the right skills to move the team forward.

He is the C-level visionary who has a deep understanding of the strategic objectives and, alongside the captain, represents the team in public. His own high profile has helped him to establish a personal brand on LinkedIn – his individual style builds trust and authenticity within the network.

On the field and in the company, he’s the one who sets the pace and keeps the team motivated, making a big impact throughout the club. He always keeps an eye on the big picture and ensures that the team is focused on the right priorities so that it keeps winning in the long term.

Strength: Authenticity and clear vision

Time commitment: Open-ended

Teamwork for Successful Branding with LinkedIn – The Key to Advancement

No matter which role you play in the LinkedIn game, every position is crucial for the team to succeed on LinkedIn and to execute effective branding with LinkedIn. Everyone should be able to take on the role that fits their strengths best and in which they feel comfortable.

After regular meetings to discuss tactics, it can also be a good idea to move players into different positions, injecting some fresh energy into the game and keeping the team flexible and strong.

At the end of the day, it’s the balance between individual strengths and teamwork that determines success – on and off the LinkedIn playing field.

So, what are you waiting for? Build your winning team, and nothing will stand in the way of your promotion to the LinkedIn Champions League!