BVDW masterclasses at DMEXCO 2024: fascinating practical insights
The latest trends and new tools – as a marketer, you have to stay up to date in an ever-changing industry. That’s where the practical BVDW masterclasses at DMEXCO come in. Here are some of the highlights from this year’s DMEXCO.
Best practices and hands-on insights in the BVDW masterclasses at DMEXCO 2024
The German Association for the Digital Economy (BVDW) is synonymous with deep digital expertise. Every year, its experts reveal at DMEXCO how you can further strengthen your marketing skills with the latest insights from the digital industry. Of course, the BVDW masterclasses are precisely tailored to your professional needs as a marketer. Carsten Rasner, Managing Director of the BVDW, explained how topics are chosen:
“As a shaper of the future, we provide valuable inspiration and guidance with our BVDW masterclasses each year. We really focused intensively on the needs of DMEXCO visitors when identifying topics in 2024. We created 25 masterclasses from the over 100 ideas submitted by our members, all designed with the motto in mind and covering the relevant topics. These spanned the full spectrum: from the evergreens to new formats and from overarching themes such as digital responsibility to best practices and hands-on insights on data clean rooms and other topics. While much more intense, this process resulted in a superbly curated offering – which was also reflected in the visitor numbers.”
Four highlights from the BVDW masterclasses at DMEXCO 2024
This year’s BVDW masterclasses served up several memorable highlights once again. Below, we’ve selected four masterclasses that will give you a flavor of the diversity of topics covered. Do you want to see more? You’ll find all BVDW masterclasses conveniently in one place in the DMEXCO on-demand library.
#1 How artificial intelligence is shaking up the audio industry
How will artificial intelligence revolutionize the audio scene in the coming years? Nina Wüst (Acast), Irina Schmitz (BVDW), Daniela Kursawe (RMS. Der Audiovermarkter), Silke Zetzsche (AudioStack), and Bosse Küllenberg (pilot) explore this question in their fascinating masterclass. They focus on how companies in the industry are using AI to reinvent podcasts, radio advertising, and audio book production. With the speakers’ rich real-world insights, you’ll see how AI is already changing digital audio production processes today!
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#2 How to: a cross-publisher, scalable, data-driven data clean room case
Third-party cookies are going away – how can advertisers continue to appeal to their target groups for online campaigns with precision? Aline Zenses (InfoSum), Jasmin Schaub (annalect – OMG Solutions GmbH), Friedrich Schenk (United Internet Media), and Christine Blaes (Media Impact GmbH & Co. KG) have the answer to this much-discussed question. In their masterclass, they explore from beginning to end a real-world case of the businesses involved. You’ll find out how you can still conduct targeted marketing campaigns without third-party signals. And you’ll learn all about the potential of data collaborations made possible by data clean rooms that comply with data protection requirements and can be scaled across publishers.
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#3 Trends in digital marketing 2024 – the media agency trend monitor
Sascha Jansen (Omnicom Media Group Germany GmbH), Klaus-Peter Schulz (Die Mediaagenturen e.V.), Timucin Güzey (Mindshare), and Uli Kramer (pilot Hamburg GmbH & Co. KG) take a look at the status quo of media agencies. This masterclass gives you a comprehensive overview of the most significant developments in the industry. The trend monitor has been published for 18 years now and is considered a reliable barometer of the mood among leading online media agencies in Germany. It was developed as a collaborative project between the BVDW media agencies and DMA e.V.
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#4 Are brands the new content kings?
To what extent do brands and influencers differ in how they produce compelling content and define success? Which KPIs have proven effective in practice? These are discussed by Peer Wörpel (la red GmbH), Marie-Josephine Ludewig (Joli Consulting), Felix Hummel (YilmazHummel), and Daniel Berg (Otto GmbH & Co KG) in this BVDW masterclass. With their combined insights from a range of perspectives, you’re guaranteed a real all-round view.
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An upgrade for your skills: BVDW masterclasses at DMEXCO 2024
There’s no question about it: the digital world is incredibly innovative and constantly changing. Upskilling is a must if you are to stay up to date and ahead of the competition at all times. So, what are you waiting for? Catch up again on the BVDW masterclasses at DMEXCO 2024 on demand for exciting new skills, cases, and best practices!
