AI in Storytelling Is the Future

With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!

Typewriter as a symbol for AI in storytelling
Image: © textbest / Canva Pro

Your custom turbo: AI-powered storytelling

The use of artificial intelligence in marketing has fundamentally changed content creation in the last few years. It’s the perfect tool to unleash your creativity, and it’s particularly helpful when you hit a wall: AI is a reliable source of inspiration, it can polish your pitch and it’s capable of adapting your content for different formats – all at lightning speed. In short, this technology can give your creativity a real boost.

“There isn’t anything particularly new about having a human helper. These concepts of extending human abilities and also being aware of the vulnerabilities are timeless. And in a sense, we are continuing this conversation by building AI technologies today. We see GPT and DALL-E as tools, extensions of our creativity or writing abilities.”

Mira Murati, former CTO of Open AI

AI and storytelling: The potential goes beyond text

Your storytelling, too, can benefit from an AI boost – on many levels. Your target audience uses multiple senses to experience stories on audiovisual channels, such as Instagram, TikTok or YouTube, whether they’re in the form of videos, music or images. And with the right AI tools, you can generate images for your storyboard with a single click, translate your brand’s vibe into songs or create innovative promotional videos for your products without a large production team.

Boost the creativity of your storytelling with AI

The best approach to use AI in storytelling depends on the brand message you want to get across. But whatever the scenario, there are ways you can harness the power of data and emotion to craft innovative stories that stick in people’s minds – across all formats and platforms. Grab our guide, discover inspiring best-practice examples for multimodal storytelling and learn how to raise your storytelling game creatively to get the best results – while also saving time.