Posts under the Topic:
Transformation
Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized. This not only entails internal processes, but also involves rethinking the customer experience. To achieve a sustainable digital transformation, some points have to be taken into account.
Visionary thinking as the basis of digital transformation
Changing traditional working methods demands a vision that addresses the long-term goals of the company. In the course of digitalization, the requirements of potential customers also change. To m...
NXTGEN Agency Summit 2025: Recapping the Stage of the Future
A DMEXCO column by Paulina Schumann and Timo Sander on the highlights of the NXTGEN Agency Summit 2025 at this year's DMEXCO.
1 day ago
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
1 day ago
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
15.09.2025
DMEXCO 2025: Agencies in the Spotlight
In a dedicated area, DMEXCO 2025 focuses in on the World of Agencies. Whether you work at a creative, strategic or distribution-focused firm, or want to make new connections for your business, the World of Agencies is the place to be!
DMEXCO 2025: Start-ups in the Spotlight
The Start-up Area at DMEXCO 2025 puts founders in the spotlight. Top newcomers with high growth potential create the ideal platform for showcasing ideas.
03.09.2025
Don’t Miss These Top Female Speakers at DMEXCO 2025
DMEXCO 2025 will see a whole host of women bring their expertise to the stage. You can look forward to hearing these speakers and their exciting perspectives on topics such as female leadership, community building, female reach and zero UI.
02.09.2025
What Not to Miss at DMEXCO 2025: Event Highlights
DMEXCO 2025 has a ton of exciting highlights in store for you. Get ready for insights into top topics such as the AI revolution, modern payment solutions, social media marketing, entrepreneurship in turbulent times – and more!
29.08.2025
Creativity, Authenticity and AI in Podcast Marketing
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the diverse influences of AI on podcast marketing.
28.08.2025
Insight Out: Bold Marketing at Zappes Broi and Kölsche Koks
Striking a chord from the heart of Cologne: Dr. Nicolas Lutz, co-founder of German beverage companies Zappes Broi and Kölsche Koks, talks about creative marketing that polarizes, connects and gets the most out of a small budget.
21.08.2025