Top 10 Reasons to Attend Major Marketing Networking Event DMEXCO
Want to go to DMEXCO, but your colleagues still have doubts? Here are our top 10 reasons why visiting the leading marketing networking event is more than just worthwhile – and how you can use these strong arguments to get the go-ahead to attend.
Long story short
Future vision: Masterclasses stimulate the digital economy from within.
Connecting the future: Networking events bring the people who are shaping the future into direct dialogue with fellow visionaries.
Walk the talk: DMEXCO guided tours reveal how trending topics can be turned into concrete business models.
Cross-border mindset: DMEXCO’s international orientation encourages discussion on topics relevant to the sector all around the world.
And now for the details: our top 10 reasons for networking and marketing at DMEXCO
#1 Bold marketing ideas need bold platforms
In keeping with its motto, “Be bold. Move forward,” DMEXCO 2025 aims to demonstrate how courageous thinking makes innovation possible. Thought leaders from companies including L’Oréal, Google and REWE will be at the marketing networking event to share their strategies for digital transformation, cultural change and leadership in disruptive times. These insights will give you inspiration and supportive arguments to help you push through innovation successfully in your own company.
#2 High-quality contacts
DMEXCO brings together thousands of trade visitors from more than 90 countries. It’s a network that’s hard to beat: CMOs, company founders, marketing team leads and drivers of innovation – many with direct responsibility for budgets. This is where new partnerships, collaborations and business opportunities take shape, with players such as Disney, OTTO, HubSpot and the BCN Group.
#3 Learn from the best in the business
Top speakers on the DMEXCO stages will provide exclusive insights into their latest projects and strategies. Highlights in 2025 will include Carsten Maschmeyer, Vanessa Stützle and Jean-Remy von Matt. They’ll all be talking about genuine marketing use cases and sharing lessons learned in their everyday work. From AI and data strategy to first-party data, retail media and MarTech trends, you’ll be able to apply what you learn here right away.
#4 Masterclasses with real added value
The masterclasses are opportunities to gain experience-based knowledge from leading s and tech companies – not only theory, but also hands-on, practical and applicable tips. Learn the secrets behind future-oriented marketing, including insights into new strategies, tools and use cases.
#5 Find your World – and your network
The DMEXCO Worlds make it easy to find relevant topics and people: from the World of Agencies to the Worlds of Tech, Commerce, Media and Start-ups. Each World has its own stage, networking areas and partners focused on the things that will really propel you and your business forward. Perfect for targeted networking or presenting your own brand live.
#6 Tech to boost your business
From strategy to implementation: In the exhibition areas at DMEXCO, you’ll discover technologies with the power to transform your marketing. Experience AI solutions, blockchain, XR, DXP, CDP and much more in live demos from companies including Adform, Ibexa and TYPO3. This is where you can compare products, try them out, ask questions and make the right contacts.
#7 Connect with decision-makers directly
65% of DMEXCO visitors have decision-making powers. This makes the trade fair a hotspot for peer-to-peer business. DMEXCO isn’t just a marketing networking event; it’s also somewhere you can line up deals, initiate projects and discuss concrete offers. An event with real ROI potential – for you and your entire company.
#8 Brand visibility that lasts
The DMEXCO app has been designed to ensure that your visit to the trade fair is efficient and aligns with your strategy: Plan your appointments, set favorites, find relevant sessions and network in person at the trade fair. Even when the event is over, you’ll continue to be part of the community and can position your company for long-term visibility and networking.
#9: Access content on demand, too
Two days of trade fair activity, several themed stages: There’s no way you can take it all in. But don’t worry – the DMEXCO VOD library gives you access to tons of content after the event: free of charge, flexible and available anytime. So you won’t miss a single keynote, masterclass or highlight.
#10 Networking, the fun way
From chats over coffee to chance encounters waiting in line for lunch or at one of the legendary booth parties, DMEXCO is brimming with opportunities for real conversations in relaxed settings. The mix of business, inspiration and interaction makes the marketing networking event the place to forge relationships that really get things moving.
Our top 10 – your CTA for marketing and networking at DMEXCO
Networking meets marketing, knowledge meets application in practice, ideas meet implementation: DMEXCO offers you all this and more. So use our top 10 reasons for attending the marketing networking event to win over your colleagues and join us in Cologne on September 17 and 18, 2025.
Let’s go! Be bold. Move forward.
