Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
Optimized marketing for personalized nutrition plans
A top female athlete in training for an event, a family man with a sedentary office job, and a teenager going through growth spurts all eat the same three meals a day. Doesn’t sound right, does it? And scientists agree: Our nutrition should be tailored much more precisely to our individual needs – both to suit our lifestyle and fitness goals and to take into account any allergies and intolerances.
Thanks to modern technologies and greater consumer awareness about the benefits of healthy eating habits, personalized nutrition plans and their development are playing an increasingly important role in research, in the day-to-day lives of many people and in food e-commerce in particular. In our guide, you’ll discover how companies in this space are taking advantage of the opportunities – and what other sectors can learn from hyper-personalized marketing in the food and health industry.
Food marketing concepts are moving with the times:
A growing number of customers are focused on the health benefits of eating well. With information now easier to access, they’re taking ever more control over the nutrients they fuel their bodies with – and how they use them to stay fit and well. All of which means that nutrition marketing is hugely significant. The push for innovation in the industry is evident, for example, in the integration of AI into food marketing campaigns.
The subscription economy & other important lessons for your e-commerce business
The healthy eating market is a difficult one to operate in. More than in almost any other industry, gaining trust and communicating expertise are essential here. Having established credibility, companies can then act as a source of inspiration for their customers when it comes to the benefits of healthy eating habits, active lifestyles and good physical well-being. In our guide, we explore how successful brands are meeting these challenges and what lessons nutrition marketing can offer other industries.
