How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
More than just a date: When is Mental Health Awareness Month?
The topic is marked on different dates around the world, but in some countries, such as Germany and the US, May is Mental Health Awareness Month. But mental health itself isn’t limited to a specific date or time of year; it has an impact on our lives every day. Against a backdrop of mounting stress and growing awareness, psychological well-being is becoming one of the most talked-about issues in today’s society. So, it’s only natural that more and more companies and brands are featuring the topic of mental health in advertising campaigns.
Mental health affects the whole of society, including businesses
Marketing professionals don’t live on a separate planet. We’re part of society, part of the conversation – and that’s why our work often addresses topics that impact many people’s lives. Mental health in companies is one such issue that’s become a big concern in recent years. The recognition this complex topic has gained, particularly in the wake of the New Work movement, with its focus on a healthy work–life balance and employee satisfaction, is also reflected in the fact that more and more companies are communicating about mental health in their marketing as part of their corporate identity.
Mental health marketing: Sensitive topic calls for careful, precise communication
Mental health is a sensitive and extremely personal topic for many people, so you need to take extra care if you want to address the issue in your company’s marketing. That’s why we’ve created a Mental Health Marketing Guide to get you on the right track. It’s packed with tips and best-practice examples and, among other things, it explains how to communicate authentically about mental health without falling into the trap of woke washing. Follow our advice to ensure your campaign strikes a chord with the public – and makes the world just a little bit better!
