Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
How to get found in a social search
When social media is used as a search engine, your company’s social media presence needs to be among the top search results. That’s why our guide, “Social media: from entertainment hub to the next generation of search engines,” looks into the developments that have led to this shift toward social searching. We also explain the best ways to adapt your company to make the most of the new situation. What does it mean for marketers when another aspect of user behavior, internet searches, moves over to the social networks? Our guide to social media as a search engine sheds light on this question and more.
Our guide also addresses the following questions:
- Why do Gen Z consumers begin their product searches on social media?
- How can you optimize your content so that it can be found?
- What tools and strategies can you use to turn your social media presence into a magnet for customers?
Social commerce: social media’s new superpower
Is your company ready for the next step in the evolution of social media? As social search engines and marketplaces, social networks have become vital for e-commerce in the B2C sector. What does this mean for your profile, marketing campaigns and content? Our guide, “Social media: from entertainment hub to the next generation of search engines,” reveals the answers. Inside, you’ll also find practical tools to help you thrive in the new world of social media!
Download our guide to find out
- … how social media is becoming a game changer for e-commerce.
- … why personalized content and storytelling are essential in social commerce.
- … which platforms and features you should use to reach your target group.
