DMEXCO 2025: Media Reimagined
Interested in the future of media and advertising? Then don’t miss the World of Media at DMEXCO 2025. Streaming, retail media, OOH, audio: This is where you’ll find the platforms, formats and partners shaping the digital media landscape.
The World of Media at DMEXCO 2025
The media landscape is becoming more and more complex, but the World of Media is here to help you navigate it! This is where publishers, advertisers, media agencies and platforms gather to discuss reach, content strategies and data-driven campaigns. Whether you want to sharpen up your media strategy, connect with new partners or identify emerging trends, Hall 8 at DMEXCO 2025 will be the place to find the perfect mix of inspiration and networking opportunities.
The list of partners illustrates the sheer diversity of the sector: Representatives from Ströer/WallDecaux, Vistar Media, Displayce, Screenforce, Netflix, Disney Advertising, IQ Digital, Media Impact, MediaMarktSaturn, Samsung Ads, Shopfully, United Internet Media, Scala and RMS will all be there. From global streaming companies to national marketers, the entire digital media landscape will be represented.
Media areas: Total TV, OOH, Retail Media & Audio
The World of Media is divided into four themed areas. Each area has a distinct focus, and each will be a hotspot for innovation.
#1 Total TV experience + Future TV Stage – powered by Screenforce
Streaming and linear television are merging to form one “total TV” experience. In this area, you’ll have the chance to see how video is being used across platforms and what role addressable TV, CTV and streaming services are playing. On Wednesday, September 17, the Future TV Stage will host a full day of sessions showcasing what the future holds for TV – powered by Screenforce.
#2 OOH Area
Out-of-home media is experiencing a comeback thanks to the digital transformation. Now it’s all about programmatic broadcasting, data-driven management and new screens in urban areas. Partners like Ströer and Vistar Media will demonstrate how data-led outdoor advertising works and how reach can be planned in real time. With over 30 presentations and panel discussions, DOOH will be a major focus at DMEXCO 2025, reflecting its increased relevance in the industry.
#3 Retail Media Area
Retail media is one of the fastest-growing channels in digital marketing. In the Retail Media Area, you’ll discover how retailers are monetizing their platforms, what new advertising formats are emerging and how data-driven targeting works. Whether you want to learn about best-practice examples, understand new KPIs or find partners for your campaigns, you can be sure of gathering a wealth of expertise. From MediaMarktSaturn to Shopfully, the leading names will all be here.
#4 Amplify Audio Area
Audio is booming, with formats ranging from podcasts to streaming. In the Amplify Audio Area, you’ll be able to experience how audio formats can be used creatively and delivered more intelligently by leveraging data. Companies like RMS will offer tips on how to combine reach with storytelling and integrate audio into your media mix.
Summits & stages: media in action
In addition to the four themed media areas, DMEXCO 2025 will also deliver a strong stage program. The Retail Media Summit – powered by BVDW will kick off on Wednesday, September 17 (2:00 p.m. to 6:15 p.m.). This is where you can learn how to make retail media an integral part of your marketing mix, discover what new standards are emerging in the industry and find out how advertisers and retailers are collaborating. Case studies and discussions will highlight why it is that retail media remains one of the most exciting growth areas.
At the same time, the Future TV Stage – powered by Screenforce will be offering a full-day program (10:00 a.m. to 6:00 p.m.). From addressable TV and streaming to cross-media campaigns, you’ll be able to spend a whole day learning how to future-proof your use of video content. Speakers from the TV, streaming and adtech sectors will be there to share practical road maps.
On Thursday, September 18, the focus will shift to the Creators’ Stage, where the Creators’ Summit – supported by Social Match & the VideoDays Festival (9:45 a.m. to 5:00 p.m.) will bring together the creator economy and brands. How are creators working with brands? What goes into creating campaigns that activate communities? And which platforms offer the greatest potential for your business? Get first-hand insights from creators, platforms and advertisers!
DMEXCO 2025: Media makes your business visible
At the World of Media, you’ll have the chance to see how the industry works up close. Topics will range from TV and OOH to retail media and audio. Thanks to a host of high-profile partners, including Netflix, Disney Advertising, Samsung Ads and United Internet Media, you’re guaranteed to gather plenty of inspiration and contacts for your next campaign.
Speakers on the stages will take you on deep dives into retail media, future TV and the creator economy. In the themed areas, you’ll be able to try out new formats, exchange ideas with experts and discover new channels for your marketing.
On September 17 and 18 – with the motto “Be bold. Move forward.” – Cologne will be the gathering place for everyone who wants to actively shape the media, instead of just buying advertising space on it. The World of Media is your place to discover trends, secure partners and make your media strategy fit for the future.
