Content Marketing Guide for 2025: Adapt to AI and voice search

Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!

Content marketing in 2025: A young woman searching online
Image: © Niks-Ads / Adobe Stock

Content marketing trends: Is AI redefining SEO?

Two trends are currently dominating the conversation on SEO and content marketing: AI search and voice search. As an SEO and content marketing expert, you need to know what impact these two innovations will have on the optimization of your content. And this calls for an understanding of the mechanisms behind the technologies. Our guide digs deep into these new developments and reveals how they bring us closer to how people actually search. We also examine how AI is completely redefining search processes in content marketing and which companies are behind the developments. One thing is for sure: We’re in for an exciting ride. With Google, Microsoft, and Amazon vying against each other, the developments are sure to be interesting. And they will shape the world of marketing for decades to come.

Content marketing in 2025: The future is now

Conventional SEO is still a safe bet. But disruptive AI and voice search technologies are changing online search so rapidly that you should be questioning the established rules of SEO and content marketing. Your content will need to adapt to users’ changing search behavior. But how? Find out in our Content Marketing Guide for 2025!